Ricard Gras

Ricard Gras (Tarragona, Spain) is founding member and Director at Inter-Activa Ltd UK. Inter-activa generate original cross-media projects and provide consultancy to digital arts & media companies.

Ricard works in projects that focus around creative use of technology. He was one of the first creators ever to used videogames in the development of linear audiovisual content. Ricard has also been heavily involved in initiatives that advocate the inclusion of audiences in the production/distribution processes and is known for promoting the value of Machinima as an artistic and educational tool 12.

After completing studies in his natal Spain in 1996, Ricard continued his education in the UK and conducted a research period at Gallery of The Future. In 2004 Ricard studied a Masters in Digital Television Production & Interactive Media and became Director of Arts & Technology Partnerships. He also became an early adopter of virtual worlds for the creation of virtual sets, Machinima and digital performance 34.

As speaker he has been invited to take part in several festivals, conferences and seminars worldwide. His work at Inter-Activa has also won awards and nominations in festivals 56.

Member of the Bradford Animation Festival’s BAFGame Advisory Board, content committee member of the Edinburgh Interactive Festival and co-Director of the Machinima Europe Board.

Between 2001 and 2004 Director and Charity trustee at Digital Media Centre DMC.

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