Reliance Media World Ltd.
Reliance Media World Ltd. is part of the Reliance ADA Group. One of India’s youngest media houses, it has grown at sturdy speed and is reckoned today among leading media businesses. Pioneering the spread of FM entertainment to deeper pockets of India, with its radio business - 92.7 BIG FM, the Company reaches out to over 200 million Indians across the length and breadth of the country. In addition to the radio business, the Company also has am impressive list of allied businesses, which promises to offer clients holistic solutions to their marketing requirements. The allied businesses include, BIG Street – the business of out of home media, BIG Reach – the activation division, providing brand solutions basis client briefs, BIG Events – organizing B2B events for corporates, BIG Live – in the business of audience aggregation through organizing live entertainment events, BIG Rural – offering holistic solutions for clients’ rural marketing requirements and BIG Digital – an initiative in the digital space.
Business Overview 92.7 BIG FM, India’s No. 1 FM Station, since the launch of its first Station in September 2006, has expanded at a phenomenal pace, creating history, by launching its 45 station network in record breaking time of 18 months (barring Shimla which launched in 2009). Having completed its phase II goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach more than 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.
The Brand – It’s positioning and unique content 92.7 BIG FM believes that each city is unique in the tastes, preferences and requirements of the local populace and hence does not replicate a common programming format across its cities, rather tailor making it to suit local requirements. This ensures the Stations’ stand out from the clutter and are clearly differentiated, a result of extensive research and in-depth analysis of the listener predilection.
Living the brand-line: Suno Sunao, Life Banao! In keeping with the brand-line Suno Sunao, Life Banao! it is BIG FM’s endeavor to ensure its offerings ‘impact people’s lives positively’ while providing a platform for self expression. 92.7 BIG FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted which include updates on traffic, health, stock market, leisure and entertainment and much more.
Standing in the market 92.7 BIG FM enjoys leadership in cities where the Company has brought in the new wave of private FM and offering wholesome entertainment to its audiences.
Business Verticals I) BIG Street is the out-of-home initiative from 92.7 BIG FM. Within a short span of time BIG Street has acquired media rights in several cities across the country which is strategically marketed to advertisers and business retailers while understanding their business requirement and advising them on optimal utilization of the medium. Strategically positioned in eight cities, spread across Delhi, Mumbai, Bangalore, Calcutta, Hyderabad, Ahmedabad, Chandigarh and Cochin, the strength is the Company’s focus on delivering insight, innovation and impact to advertisers. A BIG Street outdoor campaign is recommended post detailed understanding of the advertiser’s communication objective with reference to the consumer category, and environment. The way forward in the out-of-home business is technology and BIG Street brings the latest and the best technology like Giant LED screens, Digital Signage’s, Blue casting, huge projections, Ground effects and much more. So go ahead! Give your brand the OOH + advantage "Own the streets with BIG Street”
II) BIG Reach, a division of 92.7 BIG FM, was launched in September 2007 and is focused on offering holistic solutions for its clients’ requirements. The business primarily includes the following two areas of operations: 1. Client Led A client brief is taken and a complete integration is done that involves on ground promotion as well as ON AIR integration. The benefits for the client in this form of promotion is that not only are ground activation offered, but being a radio medium it is promoted on air, ensuring extra mileage to the Client 2. Properties This division designs brand properties and offers it to multiple sponsors. Through this medium the clients get an opportunity to be partners to a central event that involves a common target audience. The team creates a multi client platform to reach out to the consumers through an integrated medium approach involving outdoors, print, internet apart from on ground & radio.
II) BIG Live leverages the energy and experience of live entertainment. BIG Live create and co-creates, through a joint venture, or acquired IPRs of large format live events across the genres of: general entertainment & awards; music; lifestyle and sports. BIG Live works across the value chain and thereby conceptualizes, markets and executes these events. By leveraging the internal captive platforms, BIG Live provides brands with multiple touch points to engage with relevant consumers across media platforms. Some offerings from BIG Live include the Indian Television Awards and the 5 city Rock with Sonu concerts.
III) BIG Events launched in August 2007, has emerged as one of India's leading event management companies providing event solutions to leading brands. In the crowded events space, invigorating the event with a personal touch is a critical element. Hence Absolute Personal Involvement (API) is the key success factor for BIG Events early success. BIG Events with its offices operational across the country and overseas, covers the entire live entertainment universe, ranging from corporate events to lifestyle shows covering a vast gamut of events, including exhibitions, conferences, product launches, live concerts, television shows (non fiction), fashion events etc.
IV) With the endeavor to provide Clients holistic solutions to their rural marketing requirements, BIG Rural was set up in June of 2009. Understanding marketer’s requirement in rural India and offering a holistic plan while reaching out to rural audiences through amplification on radio coupled with innovative on-ground activations, while ensuring a localized monitoring mechanism, is what sets them apart from the rest. Backed with the 45 Station Network, reaching out to 1500+ small towns and 52,000+ villages, BIG Rural reaches out to 20% of India’s rural population, a number which by no means is little. The business potential is huge, if one takes into consideration that the Indian rural market is almost twice as large as the entire market of US or Russia. With the total size of the rural market estimated at Rs. 1, 23,000 crore, BIG Rural is laying the foundation for a more evolved and urbanized rural India!
VI) BIG Digital, is BIG 92.7 FM’s initative in the digital space. Incorporated soon after the launch of BIG 92.7 FM, in September 2006, BIG Digital creates and strengthens value propositions for internal and external customers while providing a surround of digital media integrations – including both mobile and online services. With the vision to be the first port of recall for quality content deployed in a service-agnostic environment, BIG Digital offers integration across all GSM and CDMA operators across India through short code 55454 and global reach via www.big927fm.com.
The Network North – 20 cities Chandigarh, Hissar, Shimla, Ajmer, Kota, Jodhpur, Bikaner, Udaipur, Srinagar, Jammu, Patiala, Jalandhar, Jhansi, Bareily, Aligarh, Amritsar, Agra, Allahabad, Kanpur, New Delhi East – 7 cities Guwahati, Rourkela, Bhubhaneshwar, Ranchi, Jamshedpur, Asansol, Kolkata West – 9 cities Panaji, Sholapur, Gwalior, Bhopal, Indore, Rajkot, Vadodara, Surat, Mumbai South – 9 cities Pondicherry, Tirupathi, Thurivananthapuram, Vishakhapatman, Chennai, Bangalore, Hyderabad, Mangalore, Mysore