Real Sangria

Reál Sangria is a fruity Spanish sangria produced from Spanish red wine and a blend of natural citrus fruit flavors. It is predominantly made from the Tempranillo and Garancha varieties, which are grown in La Mancha, Valencia, Alicante, and Rioja regions of Spain.

Réal Sangria is imported by Shaw-Ross, an importer of wine and spirit brands into the U.S. market.

Products

Reál Sangria is sold in a variety of different sizes. The standard bottle, Reál Sangria red is 750 ML. The Reál Sangria red 4-pack carries 4 individual bottles of 187 ML each. There is also a 1 Liter bottle and a box, which holds 3 Liters of sangria. Each bottle contains 7-10% alcohol per volume.

Real Sangria is introducing a new white sangria in America in 2010. Currently the product is quite popular in Europe, and especially in Greece.

Distribution

Reál Sangria is the number one imported sangria from Spain in the U.S. It is sold in chain stores such as Publix, Wal-Mart, Trader Joe's and Albertsons in certain states around the country. These states include: Florida, Georgia, North Carolina, Virginia, Ohio, Indiana, Kentucky, Illinois, Michigan, Montana, Idaho, Washington, Oregon, California and Alaska. In Europe the best selling area is Greece. The Distributer is PANETTAS ENTERPRISES, located in Athens. You can find it in all S/M chains and small retails outlets.

Advertising

Reál Sangria launched its international website in July 2009. The website is intended to entertain and inform the user. It is bilingual in both English and Spanish. The website includes promotions, sweepstakes, events and a "Fiesta Zone." The Fiesta Zone contains recipes, cocktails, party ideas and authentic Spanish music. Real-sangria.com also contains links to its blog, which provides readers with articles on entertaining, recipes and other information.

Reál Sangria also has an ongoing social networking campaign on Twitter, Facebook and MySpace. The company uses these social platforms to inform "followers, fans and friends" of promotions, sweepstakes and recipes.

References

www.realsangria.gr