PT. Setya trimitra
PT. Setya Trimitra also known as 3ad (TriAd) is an Indonesian advertising agency located in South Jakarta, Indonesia. the agency is working in Advertising business activities. TRIAD is an advertising agency that provides strategic management service in planning and developing creative communication based on client's research and analytical process that supporting total integrated marketing strategy.
History
TriAd was Founded in 1999, by advertising senior expertise that have experienced for almost ten years, since 1988. In their field of business, TRIAD has been partnered with some of multinational and local company.
Controversy
Setya Trimitra or Triad advertising are often labeled as "sanctimonious" advertising agency because it is often use religious view to-assess creativity in advertising industry. One example is when they boycotted an advertising event in 2006 only because the event titled "ad-orgy" and the use of red devil logo, which according to them is demeaning.
Clients
The main clients of Setya Trimitra are Yamaha and Jakarta Fair . The marketing strategy involves :
- Branding on television programs
- Corporate Events
- Promotional Events
Subsidiaries
PT. Setya Trimitra have 5 subsidiary companies:
- Triad Communication
- Triavi
- Rekarupa
- S2M
- IndoProm