POPAI
Founded in 1936 as The Point of Purchase Advertising Institute, and now known as Point of Purchase Advertising International, POPAI is the only global, non-profit trade association dedicated to the advancement of the marketing at retail advertising medium as an effective method of reaching consumers at retail, where more than 70% of buying decisions are made.
Members of POPAI includes some of the most prominent names in the retail industry: Anheuser-Busch, Caterpillar, Coca Cola, Energizer, Kelloggs, McDonalds, Microsoft, Pepsi-Cola, Proctor & Gamble, R.J. Reynolds, Texas INSTRUMENTS, and Wal-mart. Its digital signage group includes most of the major players in the digital signage industry: Scala, Cisco, Enqii, IAdea, Advantech, C-nario, LG, Samsung, Dynamax Technologies etc.
Digital Signage Standards
POPAI's Digital Signage Standards Committee created three new subcommittees to focus on critically needed standards for Screen Media Formats, Media Players Interoperability and Server Intercommunications.