Political Semantic Fields Theory
The ISFT-Ideological Semantic Fields Theory is a theoretical proposition developed in The narration of the invisible by Jorge Majfud (2007): The narration of the invisible refers to the construction of ideolexicos, expressions or IDeaS that seek to impose as paradigm s in the narrative of social history and present .
The struggle for the meaning of each ideolexico seek to define the BOUNDARIES of the semantic fields of a progressively sharper from a positive field [C +] and bad [C-]. The main dialectic contenders (intellectuals, politicians and the media) will fight to establish the nucleus positive semantic (meaning) and negative semantic field (which means) as a desirable semantics for the forces of domination and social liberation. At the same time, this definition will lead to a simultaneous evaluation (positive or negative) of each ideoléxico.
This assessment is achieved by associating a "ideoléxico unstable" in a dispute with another "ideoléxico reference, confirmed by a tradition, which is not disputed. For example, in United States, where the value of racial integration was in dispute in the social discourse of the 50s and 60s, several groups of white southerners marched through the streets carrying posters that said:Race mixing is communism 'Communism is racial integration. Journal 1, on August 24 1959. The same poster in Poland had been a declaration in favor of racial integration, but in times of McCarthy meant the opposite: the word communism was established as ideoléxico negative. Its meaning is not disputed. Monthly Review, February 8, 2007.