Pepperfry.com

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Pepperfry.com is an Indian lifestyle e-commerce marketplace headquartered in Mumbai, India. It opened for business on 3rd Jan 2012 offering a selection of products across multiple lifestyle categories; these products come from large brands, designers, small businesses and Artisans from across India.

History

Founded in July 2011 by Ambareesh Murty and Ashish Shah, both ex eBay employees who decided to setup their own company. The first item sold on Pepperfry.com was a Vintage Clock for Rs.609 and since then the Pepperfry marketplace has seen transactions across categories including Fashion, Home Furniture & Décor, Jewelry, Health, Fitness, Beauty and baby products.

Funding

Initially funded by the founders themselves, Pepperfry.com raised US$ 5 Million in Series A funding from Norwest Venture Partners in December 2011.

Business model

Pepperfry.com follows a managed marketplace model. Merchants can approach Pepperfry to sell their items and after agreement on commercial terms, Pepperfry manages the entire e-commerce process for the merchant. This includes preparing item descriptions, completing photo shoots as well as packaging and shipping of the ordered items. This approach helps introduce the benefits of e-commerce to even those merchants who might not be Internet savvy and therefore ensures that a wide variety of products can be made available to on-line customers. Pepperfry is currently associated with more than 200 merchants from across India.

Awards

Pepperfry was the recipient of the '2012 Red Herring Asia Top 100' award which honours the most promising private technology ventures from Asia.

Locations

The company is based in Mumbai and has warehouse operations in Mumbai, Gurgaon and Jodhpur.

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