P1.CN

P1.CN is a Chinese social networking site aimed towards China's affluent class. It is popular among the urban class who considers typical Chinese networking sites like Renren network and Kaixin to be aimed towards to young or to low status individuals.

History

P1.CN was founded in 2007 by Wang Yu, Alexander Frederiksen, Sophia Pan and Oscar Olsson. The Site was originally launched in late 2007.

Members

According to P1.CN own information the network passed 0.5 million members during 2009.
Members reached 600,000 in Late 2009
P1.CN's member acquisition model differs from most other SNS's, closely connected to key verticals such as Fashion and Nightlife P1.CN photographers are often seen attending fashion and nightlife events (similar to napkin nights and stureplan.se). Street style photographers are also frequently present at high end shopping malls. After the picture has been taking the photographers personally invite them to the site.

Profile

Official slogan "Connecting the Exceptional"
P1.CN profiles itself as only targeting the Chinese affluent class. Content and advertisement seen on the site shoes luxury brands and high end social events, fashion events, nightlife and street style pictures in high end environments. One unique feature on P1.CN is the Magazine section, similar to private SNS asmallworld. The Magazine style was influenced by Swedish site stureplan.se.On the magazine section there are mainly two types of contents: street style and events Galleries and Articles.