Operation Boot Camp
Operation Boot Camp (OBC) is a fitness boot camp founded in 2000 in Atlanta, Georgia, United States. It is based on a physical fitness and health concept that was first conceived at Atlanta Kick, a martial arts academy in Atlanta. The organization teaches participants how to achieve a healthy lifestyle through a fitness program, personal motivation and a food plan.
Format
The OBC is a thirty-day program designed for varying fitness levels, including fitness enthusiasts, athletes and average individuals who want to improve their health, confidence and physical fitness. The program includes nutritional guidelines and a book by Bill Phillips entitled Body for Life. Cross-training exercises, games and outdoor workouts are utilized as part of the program. Most outdoor activities vary in length from forty-five to sixty minutes and involve activities like targeted stretches, squats, jumping jacks, lunges, military-style tire runs and sprints. For example, a park workout may consist of running and circuit training beginning on a soccer field with sprints, then push-ups and sit-ups, hill sprints with squats at the top and bottom and rapid toe taps on a parking lot curb. Since its inception in 2000 the Operation Boot Camp concept of promoting good health and fitness though outdoor exercise has grown into a successful business and franchise.
Business model
As Operation Boot Camp evolved, it began using a franchising business model in 2007.
Format
The OBC is a thirty-day program designed for varying fitness levels, including fitness enthusiasts, athletes and average individuals who want to improve their health, confidence and physical fitness. The program includes nutritional guidelines and a book by Bill Phillips entitled Body for Life. Cross-training exercises, games and outdoor workouts are utilized as part of the program. Most outdoor activities vary in length from forty-five to sixty minutes and involve activities like targeted stretches, squats, jumping jacks, lunges, military-style tire runs and sprints. For example, a park workout may consist of running and circuit training beginning on a soccer field with sprints, then push-ups and sit-ups, hill sprints with squats at the top and bottom and rapid toe taps on a parking lot curb. Since its inception in 2000 the Operation Boot Camp concept of promoting good health and fitness though outdoor exercise has grown into a successful business and franchise.
Business model
As Operation Boot Camp evolved, it began using a franchising business model in 2007.
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