OpenUp (company)
OpenUp is a Dutch health technology company headquartered in Amsterdam. It develops an online platform for mental health support, sold primarily to businesses as an employee benefit (B2B). The company focuses on preventative mental healthcare, Providing users with direct access to psychologists and LifeStyle coaches.
History
OpenUp was established in 2019 by Gijs Coppens, a clinical psychologist and engineer, and Floris Rost van Tonningen, a co-founder of the Dutch social networking site Hyves. The initiative was developed alongside iPractice, a conventional psychological practice also founded by Coppens, to create a lower-threshold digital service for non-clinical issues.
The platform initially operated on a consumer-facing donation model. However, during the COVID-19 pandemic, the company pivoted to a subscription-based business-to-business model, as demand for remote workforce well-being services increased among employers. During this period, the service was adopted by institutions such as Erasmus University Rotterdam to support staff.
In 2022, the company secured €15 million in Series A funding to expand into Germany and Austria. By 2023, the company recorded a three-year revenue growth of approximately 507%, ranking it among the fastest-growing healthtech startups in Europe according to Sifted.
In 2025, the company expanded into the personal care sector, launching a program to train hairdressers in basic mental health support skills.
In 2026, OpenUp secured an additional €20 million in a funding round led by the technology fund Smartfin to finance further European expansion and potential acquisitions.
Services
OpenUp provides an accessible entry point for mental health support, distinguishing itself from medical treatment providers by focusing on early intervention. The platform's scope extends beyond psychological counselling to include lifestyle coaching and self-guided educational resources.
The platform is utilized by employers such as The Social Hub as part of their employee benefits packages.
Reception
Following the company's funding round in 2022, the Dutch Institute of Psychologists (NIP) commented on the business model, welcoming low-threshold access to mental health support while emphasising the importance of maintaining clear expectations regarding the non-clinical nature of such services.
External links
:Category:Mental health organizations :Category:Companies based in Amsterdam:Category:Dutch companies established in 2019 :Category:2019 establishments in the Netherlands :Category:Health care companies of the Netherlands