OmniBus Systems
OmniBus Systems is a software design and product development company with headquarters in the United Kingdom, and is a leading provider of automation and media content management systems for broadcasters, cable and satellite organizations. In 2007 the company introduced OmniBus iTX, a next-generation, software-based production and transmission solution built on industry-standard IT hardware and advanced software technology.
The iTX system offers a new approach to transmission by allowing broadcasters to launch both high-end multi-channel operations and new low-cost channels running on a single, integrated suite of software applications that reproduce the entire transmission chain, complete with automation, ingest, editing, content management and playout.
OmniBus iTX also delivers end-to-end 1080p24 capability. The latest version of iTX provides a comprehensive and powerful production, automation and playout solution for broadcast, IPTV, mobile TV and disaster recovery applications.
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References
Freed, Ken. (2008, October 23). DirecTV's HD Channel Expansion. TV Technology. *1
Wadle, John. (2009 January/February). Software based transmission. IBE, pp. 28, 29. *2