Meridith Valiando Rojas

Meridith Valiando Rojas (born 1984) is an American concert producer and media entrepreneur. She is the co-founder and CEO of DigiTour Media. DigiTour is the largest producer of live events for the teenage market in North America whose investors include Ryan Seacrest, Advance Publications (parent company of Conde Nast), Ben Silverman, Guy Oseary, and Allen Debevoise.

In 2014 Meridith was named one of Social Media Week LA’s “Social 25”, the list recognizes the year’s “25 most outstanding individuals, companies, and brands influencing the future of social media.”

Early career

Meridith began her career in the music industry in the A&R division at Columbia Records, while starting her freshman year at the New York University Tisch School of the Arts.

Upon her graduation she joined Spirit Music Publishing, where she was named of head of A&R. Spirit manages the music catalogues for Bob Marley, Velvet Underground and MGMT. She relocated to Los Angeles in 2009 and in 2011 was appointed the Senior Creative Director at Rondor/Universal Music Publishing Group.

DigiTour

In 2010, Meridith co-founded DigiTour Media with mult-platinum producer Christopher Rojas. Valiando subsequently married Rojas on March 1, 2014.

DigiTour has produced over 70 events throughout North America and Europe and have sold over 100,000 tickets in 2014. The events feature the most popular stars from YouTube, Vine, as well as traditional recording music acts.

DigiTour entertainers have included Fifth Harmony, Cimorelli, The Janoskians, Hoodie Allen, Karmin, Bella Thorne, Tyler Oakley, and O2L.

Press

Forbes profiled Valiando-Rojas in article entitled “Meridith Valiando is Bringing YouTube to Concert Halls” on February 18, 2002. The Los Angeles Business Journal recognized Valiando-Rojas in their annual “20 in their 20s” List.

Smartphone manufacturer BlackBerry selected Valiando-Rojas to serve as its national spokesperson in 2012, as part of its campaign entitled “Be Bold.”