MassiveImpact

MassiveImpact is a mobile-performance platform headquartered in Israel that has five operational sites throughout the world, with more than two billion ad impressions a month in 190 countries. MassiveImpact's services have been used by companies including CitiBank, Gameloft, and Vimap.

Services and Products

Real-Time Performance for Mobile Advertisers – MassiveImpact matches mobile-device users with personalized ads based on the user’s past mobile behavior and purchase history on a cost-per-action (CPA) basis.

Freemium Exchange for Mobile Publishers – MassiveImpact connects mobile website and application publishers to both ad networks' CPC and CPM offers as well as direct-performance advertisers. The exchange does not have ad serving or exchange commission fees and connects publishers to performance advertisers.

Technology

MassiveImpact uses TargetAdLive, a patented mobile-advertising technology that uses ad-conversion metrics in the delivery of advertisements to targeted end users on mobile devices. The system uses back-end performance tracking and analytics to assist with inventory monetization, mobile-application discovery, and user acquisition.

According to the technology’s patent filed in 2006:

The customer targeting tool comprises a discovery unit for analyzing customer data regarding customer reaction to previous promotion activity. The reactions being positive or negative and the analysis identify groupings from customers differentiated by the reactions. The customer targeting tool further comprises a targeting unit, associated with the discovery unit, and configured to target customers belonging to groups discovered from customers showing positive reactions.

Recognition

  • Named by Gartner as Top 10 mobile ad network
  • Listed by the Moby Affiliates mobile-marketing exchange
  • MassiveImpact Vice President of APAC Sales & Business Development Ronen Mense was appointed to the board of MEF Mobile Asia in early 2013
  • Named as a winner of the 2014 Red Herring Top 100 in Europe

Industry Analysis

MassiveImpact executives have been interviewed by or written for publications including MediaPost, Computer World, MediaBistro, InforMilo, WebPro News, Mobile Commerce Daily, Ad Week, Adotas, v3.co.uk, Wired, Marketing Week, Digital Journal, Mobile Marketer, Venture Beat, Adobe’s CMO.com, Forbes, and Fox News on the mobile-marketing industry.

Coverage

MassiveImpact’s company news has also been covered by BetaBeat, Business Insider, MediaBistro, Media Life magazine, and Computer World.

Competitors

  • AdMob
  • iAd
  • InMobi
  • Adfonic
  • Adinch