Marketing Architects

Marketing Architects is an American marketing and advertising agency based in Minneapolis, Minnesota. Founded in 1997 by Chuck Hengel, the company specializes in performance-oriented television advertising across both linear television and streaming or connected TV (CTV).

During the Late 2000s and early 2010s, Marketing Architects developed and marketed consumer products alongside its advertising business. In the 2020s, industry publications reported the firm’s focus on performance-oriented television and connected TV advertising, reflecting broader shifts in television buying and measurement.

Trade publications have covered Marketing Architects' work with brands across retail, direct-to-consumer, insurance, B2B, and financial services categories. Clients have included kitchen retailer Sur La Table, which worked with the agency on its first national TV campaign; apparel brand J.Jill, and digital estate planning company Trust & Will, whose campaign with Marketing Architects received first place in the TV category at the MediaPost Planning & Buying Awards in 2025.

1997

Marketing Architects is founded by Chuck Hengel.

2008–2015

The company builds and markets own consumer products, including the HurryCane walking cane and Stuffies plush toys. In 2015, the company sold its HurryCane business to Drive Medical.

2019

Marketing Architects deepens its measurement partnership with Nielsen to support accurate TV advertising attribution.

2023

Angela Voss is named CEO; founder Chuck Hengel transitions to Executive Chairman.

The agency launches Streaming TV services focused on performance campaigns.