List of Miss Indonesia Universe titleholders

Departure from government policies are issued to regulate the lives of men and women in society, the New Order government also did the same thing in the election arena daughter. Despite the fact that cosmetics industry, magazines, and others organized the electoral arena as much as 21 times the daughter to the national arena and 32 times for the national event that continued into the international arena, this arena inevitably caused controversy in the community. A set of rules was then compiled and issued. Although controversy continues in the community, the event 53 times, held the competition and the advertising that appears is a very unique thing.

The controversy of this event comes as people always associate the event with the election of Indonesia's daughter Beauty.Bathing Bathing beauty event is a festival of bathing suits that the company held by Catalina Swimwear in Long Beach, California, USA, held in the 1950s. Although in some ways the election arena daughter has no association with bathing beauty, people still see that the election is identical to the daughter bathing beauty.

Prohibition of the government openly occurred in the 1970s. However, in the late 1980s until 1983, secretly some Indonesian women still follow the election arena princess international level, which penjaringannya (casting) be a closed and not through the election massively. Regarding the ban that was brought, the New Order government never explicitly provide further reasons. This prohibition allegedly arises because Mrs. Tien Soeharto, as the president's wife, was never pleased with the princess event like this. The reason, of course starts from the assumption of moral and not bermoralnya this event. In addition to the official ban on the government's version, there are also social countercounter of society. Is a social counter demonstrations and expressions of cynical tone in the media. Expressions whose content is not far from an insult that the event selection daughters, especially daughters shipping to international forums, is a violation of moral norms. However, for the daughters and those who are behind this event, the social counter difficult to reason logically acceptable Woman and Beauty Symbols are built.

From the previous discussion can be seen that although the electoral arena daughter of Indonesia to get tough restrictions from the government, accompanied by social counter barrage of society, the implementation of this event can always go smoothly. Moreover, if judging from the number of overall event held throughout the New Order which reached more than fifty times. This proves that behind the scene selection is the daughter of social interest-ekonomipolitik the actual being built. The third linkage interest, namely social, economic, political and looked as though the government ban (which is envisioned as a centralized government) and followed by a social counter of the community, they are still behind the event was able to sustain electoral arena daughter. Even if the government really serious and the community respond to this problem, sending the daughter of Indonesia to the international forum would be stopped.

Mesikpun so, some sponsors and those who hold a license as an organizer at the national level, blasphemy and the government ban was a blow that would not light. It can be seen, for example from Nurhayati cases, a license holder for delivery in Miss World. After successfully sending Nurhayati Titi Dwi Jayati, he immediately decided to give up his license. He also later released licenses Miss Asia Quest. Release of the license by Nurhayati caused Indonesia absent for two years in the delivery of electoral arena daughter international level. Only in 1992, Indonesia again held the daughter of Indonesia election arena. This time the main sponsor is Mustika Ratu cosmetics industry. Mustika Ratu cosmetics industry had succeeded in succession Indonesia sends representatives secretly in 1995 (Susanty Manuhutu) and 1996 (Alya Rohali).

Unlike the previous princess delivery is hampered by government restrictions or social counter of the community, in 1997 and 1998 elections daughter stopped. However, is the reason for dismissal is the daughter of the selection event for the monetary crisis and the reform of post-New Order government Mustika Ratu certainly have a reason why the cosmetic industry is going to be a major sponsor of the event selection daughter. It seems right that says by Kathy Peiss and Joselit. According to him, the event selection is actually the daughter of the arena to promote economic kepentingankepentingan because in the contest of a product is packaged well and often more glamorous display or dikompetisikan. However, in some ways a contest also a social dimension. That is, those who engage in it seemed to be a part of the social class to which they belong. They also become part of that group identity is formed. Because group identity is often formed by women imagined to be a part of it.

Blonde beauty, intelligence, and a guaranteed future into their expectations. They were no doubt caught up in the beauty myths built because laden with socio-economic interests and political playing in it so that the concepts of the ideal daughter in any electoral arena is built. No wonder then that women face from aging, for example, will never become a mainstay in the selection of this daughter. In addition, election time is also very decisive new version of this beauty myth. Before the Industrial Revolution, for example, the average woman does not have the same sense of values AbOUT what is called "beauty". This is different to the modern women who experience these myths as the ratio constant with the ideal physical standard that was distributed in bulk. Therefore, it is not surprising then that the symbols created beauty even though the symbols of the ideal and desired by women.

Miss Indonesia Universe Title Holder