Link Forex

Link FOREX Ltd. is a financial services and fintech company based in London, United Kingdom. The firm specializes in quantitative investment strategies, algorithm-driven equity analysis, and real-time STOCK copy trading for global markets. Founded on 23 January 2020, the company quickly expanded into both retail and institutional investment services, supported by proprietary high-frequency trading technologies and macro-hedging systems.

As of 2025, the company manages over USD 500 million in equity portfolios and serves clients in more than 50 countries, including high-net-worth individuals and institutional investors.

Company overview

• Headquarters: City of London
• Founded: 23 January 2020
• Core Businesses:
  • Algorithmic stock copy trading
  • Cross-market asset allocation
  • Wealth management for high-net-worth clients
• Assets Under Management (AUM): USD 500 million
• Global Offices: London and New York

Key figure

David Whitcombe serves as the company’s Chief Equity Analyst. Whitcombe graduated from the University of Cambridge with degrees in economics and finance. Known in media circles as “The Rebel Analyst,” he is recognized for his contrarian approach to algorithmic investing. He previously launched an experimental alternative investment project known as the “Whisky Index Fund,” reflecting his interest in premium spirits as a market asset.

History

LINK FOREX LTD was established by a team of quantitative analysts with prior experience in hedge funds and investment banks. The firm initially entered the retail market through its Smart Mirror Trading Platform, which allowed small investors to follow real-time institutional strategies.

From 2021 onward, the company broadened its services to include institutional-level trading tools, offering customized algorithmic solutions for family offices and mid-sized financial firms.

Business model

Technology driven

The company’s core competitive advantage lies in its proprietary high-frequency trading models, supported by:

• Machine-learning-enhanced forecasting
• Dynamic stop-loss and profit-taking systems
• Multi-exchange real-time data from London and New York markets

Investment strategies

• Macro-Micro Hedging Model
• Short-term arbitrage systems
• Contrarian algorithmic strategies led by Whitcombe

Client segments

• Retail Investors: Automated copy trading
• Institutional Clients: Tailor-made hedging, leveraged trading tools

Challenges and competition

The company faces increasing competition from global retail trading platforms such as

• eToro
• Interactive Brokers

Social impact

LINK FOREX LTD sponsors quantitative finance research programs at the University of Cambridge, supporting innovation in algorithmic investing.

Vision

The company aims to become a global leader in equity analysis and algorithmic trading, aspiring to rank alongside major financial institutions such as Goldman Sachs and UBS Group.