Link Communication
{{ Infobox company | company_name = Link Communication | company_type = Privately held company | foundation = 1997, Leeds, England | location = Leeds, England | homepage = www.linkcommunication.co.uk}}
Link Communication is the UK's largest network of field marketing personnel, promotion staff, models, leafleting teams and commercial actors. They create and execute field marketing campaigns, from highly targeted leaflet distribution, product sampling, guerrilla marketing, experiential marketing/brand experience and non-traditional, ambient media initiatives.
History
Link Communication was founded in Leeds, UK in 1997 by Joel Kaufman. The business started as a leaflet distribution company, operating initially in Leeds for the local area nightclubs and bars. Within twelve months, the company expanded it's services to offer promotion staff and leafleting teams across Manchester, Newcastle upon Tyne and Sheffield. At this point larger businesses came on board as clients, who wanted similar campaigns happening further a field, across the UK.
By 1999 Link Communication expanded to have teams of promotion staff in the 20 largest cities of the UK. The company continued grow, and by 2001, customer demand launched the expansion across all 70 cities of the UK.
Since their nationwide expansion in 2001, the company has continued to grow internally, with teams working within their head office to project manage the complex campaigns that they create and execute.
As of 2009 Link Communication has 2 offices; the head office in Leeds, and direct client servicing in London.
Services
Link Communication provide a number of core field marketing services;
- Leaflet distribution
- High Calibre Promotion Staff
- Hand to Hand Print Distribution
- Leaflet Displays
- Targeted Door to Door Leaflet Distribution
- Experiential marketing
- Product Sampling
- Store Merchandising
- Product Demonstrations
- Guerrilla marketing
- Street Theatre Marketing
- Live Events
- Road Shows
- Public Relations & Publicity Stunts
- Clean Graffiti
- Design & Print
- Market Research& Data Capture
Clients
Link Communication work across a huge array of industries, and represent some of the brand leaders within each of them; including many high street retail stores, well known travel & leisure companies, internet sites, telecoms & technology products, international fashion brands, cosmetics companies and many food & drinks products and services.
Staff
Link Communication own and operate a data base of 7,400 promotion staff across 70 UK cities. This is comprised of leaflet distribution teams, professional field marketing staff, Promotional models and commercial actors.