Let's All Be There

"Let's All Be There" was a slogan used from July 1, 1984, to May 8, 1986, to promote programming on NBC. This slogan marked the completion of the turnaround NBC had made from its low point in the late 1970s. Shows premiering during this time included The Cosby Show, Punky Brewster, Highway to Heaven, Hunter, Miami Vice, 227 and The Golden Girls.

First expanded from the Be There campaign started in 1983, the phrase became synonymous with the network as the simple jingle was expanded into a three-minute song performed during the unveiling of new shows on Fall Preview night. The jingle was sung in 1984 by Gimme a Break! star Nell Carter and for 1985 NBC All-Stars show, several NBC stars at the time performed the number. There was even a version featuring Alvin & the Chipmunks, used to promote the Saturday morning lineup during the 1984 season. The slogan was dropped when NBC updated their appearance (including the introduction of their current peacock logo in 1986.

Localized Versions

Like many other NBC slogans, it was customized for use by the network's affiliates. Examples include the following:

  • WMAQ in Chicago: "Channel 5, Let's All Be There!"
  • WXIA in Atlanta: "Let's All Be There on 11 Alive!" (combination with the long-time identification as 11 Alive)
  • WMAR in Baltimore (now an ABC affiliate): "Channel 2, Let's All Be There!"
  • WSVN in Miami (now a FOX affiliate): "WSVN, Let's All Be There!"
  • KNBC in Los Angeles: "Channel 4, Let's All Be There"
  • WLEX in Lexington, Kentucky: "WLEX, Let's All Be There"
  • KCST (now KNSD) in San Diego: "Thirty-Nine Cable Seven Let's All Be There!" (referring to their channels both over the air and on the local cable company).
  • WNBC in New York City: "Channel 4, Let's All Be There"
  • WTCN (now KARE) in Minneapolis: "Channel 11, Let's All Be There"
  • WPXI in Pittsburgh: "Channel 11, Let's All Be There!"
  • WJAC in Johnstown: "WJAC, Let's All Be There!"
  • KSBW in Salinas, California: "Channel 8, Let's All Be There!"

This slogan, like many other NBC slogans, was used on the Sydney station of the Seven Network in Australia between 1985 and 1987. It was also used on the Brazil network SBT as "Quem Procura, Acha Aqui" between 1988 and 1991. In Europe, it was used by Italy's Canale 5 and France's TF1, while in Asia, it was used by the Philippines' CBS-17 (now CGMA).

This Ident ran alongside "Let's All Be There in 1986. it featured a computerized look at the central business district of Sydney set to synthesizer music.
ATN-7's 1987 version of their long-running slogan "Let's All Be There". Each branch of the Seven Network used the music from this ident, each with their own original slogan.

See also