LeadBolt
LeadBolt (as in the verb lead) is a mobile and web Advertising Network. The company was founded in 2010 in Sydney, Australia by Dale Carr. Originally founded as a web focused CPA Network in the niche area of Content Locking, in 2011 it launched its mobile advertising platform.
LeadBolt is positioned as a provider of premium performance ad types contrasting itself with traditional banner ad networks like AdMob. Advertisers include Pepsi, Walmart and Groupon. LeadBolt's premium ad types include Capture Forms, Install Offers, Interstitial webpages, Surveys, Content Locks, Video Ads, Signup Forms and Notifications. In December 2011, they launched their newest ad type, App Wall which needs no SDK and can be implemented within minutes. In November 2012, they launched a new ad type, Audio Ads which allow advertisers to advertise during app usage with minimum interruptions, similar to how radio commercials work.
People
Dale Carr: Founder and CEO. Before establishing LeadBolt, Dale founded the technology company, Mobile Data Group, with his brother Marc. The company was ranked #1 in the Deloitte Technology Fast 50 in 2007 with 3 year growth of 10,237% and Deloitte Technology Fast 500 Asia Pacific in the same year.
Recognition
- Top 50 “Cool Companies” by Anhtill Magazine
- Finalist 2011 Premier’s Export Awards – Innovation
- Finalist ActionCOACH My Business Awards – Best StartUp
- Top 25 “Classy” Mobile Ad Networks by Web Developer Juice
- Winner Anthill’s SMART 100 Readers’ Choice Award