Koovs

Koovs.com is a fashion e-commerce portal, selling menswear, womenswear, footwear, accessories, jewellery and beauty products. The company is headquartered in Gurgaon, with office in London, and serves to The INDIAN market.

History

KOOVS.COM was founded by Manish Tewari, Amit Shukla, Rajesh Kamra and Kanishk Shukla in May 2010 as a deal and coupon site, and was acquired by Infotel Group of companies in late 2010. Led by Anant Nahata, KOOVS.COM turned into an online fashion website in 2012 delivering the needs of Indian consumer fashion.

In November 2013, Lord Waheed Alli, Baron Alli joined the organization as a Chairman. Subsequently, in late 2013 Robert Bready, former Retail Director of Asos.com and Roy Naismith, former CFO of successful global brand, French Connection joined the koovs leadership team.

In 2013, KOOVS.COM opened its first design office in London to design its private label collections. The Indian wholesale retail arm became a subsidiary of Koovs Plc (based in London) via its successful listing in March 2014, on AIM, a sub market of the London STOCK Exchange.

Management

The Board of Directors for KOOVS.COM. include Lord Waheed Ali (Executive Chairman), Anant Nahata (Joint Managing Director), Robert Bready (Joint Managing Director), Roy Naismith (Group Chief Financial Officer), Dame Gail Rebuck (Non-Executive Director and Senior Independent Director), Emily Sheffield (Non-Executive Director) and Mary Turner (Non-Executive Director).

Profile

Koovs sells women's western clothing, Menswear through its website, other products includes Shoes, Jewellery and accessories. KOOVS.COM has also collaborated on exclusive collections with the big names in international fashion.

In May 2013, KOOVS.COM collaborated with Melissa Odabash, a UK-based swimwear designer to create a collection of swimwear and beach accessories.

In May 2014, KOOVS.COM launched, HENRY HOLLAND X KOOVS, an exclusive collaboration with British designer Henry Holland. The collection includes signature prints, motifs dresses, tops, pants and swimwear.

In August 2014, Nikhil Chinapa, an Indian radio jockey and video jockey and is a popular presenter on MTV India, collaborated with KOOVS.COM to create UNDERGROUND by Nikhil Chinapa. This menswear collection includes 30 styles across ready-to-wear and accessories.

In November 2014, KOOVS.COM launched MAWI X KOOVS, their exclusive partnership with Indian-born British designer Mawi Keivom. The collection includes jewellery, accessories and T-shirts for women.

In April 2015, British designer Giles Deacon collaborated with KOOVS.COM to create GILES AT KOOVS, a womenswear collection of eveningwear.

In September 2015, Koovs.com has launched its first Indian collaboration with designer duo Pankaj & Nidhi. The colletion includes dresses, skirts, bombers, crop tops and jumpsuits.

In August 2015, Koovs.com launched the second EDition of "KOOVS Goes to College", a campaign for fashion students to give one lucky ambassador a chance to pursue a course at the London College of Fashion. The first edition of this campaign was launched in February 2015.

Brands

KOOVS.COM sells over 100 Indian and international brands across menswear and womenswear, including clothing and accessories. The company also added some of the top brands exclusively to its catalogue.