Kam Optimized searching
The Goal of Optimized searching is to enable people, who are actively searching for what web sites is offering, to attract more prospects than any other form of marketing and to remain competitive in today’s Internet environment.
Optimized Searching
Optimized Searching means use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors. URL Optimization refers to the wide variety of strategies used to make your website more appealing to the search engines in the hopes of drawing free traffic to your site. Getting free search engine traffic is often called organic traffic, or natural search traffic. You don’t pay for it, and if you have the right mindset, you can continue to get large volumes of natural search traffic for years to come. Unfortunately, when you first launch a website, you probably won’t have thousands of visitors pounding down your door, eating up your bandwidth, just to get a look at your content. When it comes to getting visitors to your website, you’ve got a few choices – two main ones include either paying for your traffic through pay-per-click advertising programs like Google Ad words or Yahoo Search Marketing, or waiting around for free, organic traffic to find you through the search engines. However, if all you do is launch your site and then sit around waiting for visitors, it could take weeks or months before the major search engines figure out that you’re even there at all, let alone send you any free traffic.
Effective Optimization
- Conduct keyword research using a reputable keyword tool. This step is crucial and often overlooked because it’s not as fun as building a site.
- Perform on-site optimization – make sure you have meta tags and heading tags with your keywords incorporated into them. Use the right anchor text when linking within your site and write your content with your keywords in mind.
- Perform off-site optimization – Jumpstart your link building campaign by submitting your site to directories and bookmarking it. Write articles and press releases and submit these frequently. Be sure to contribute at do follow forums and add comments on do follow blogs. And remember that link building is an on-going process.
Overall URL Structure
- Limit the number of directory levels from the domain name to the file, avoid unnecessary folders
- Limit the overall length of the URL, avoid unnecessary words and characters
- Use keyphrases and real words – avoid shortened or meaningless words like /prod/ and /og/
- Avoid session IDs and other session based parameters in URLs
- Avoid having more than 2-3 name/value pairs in dynamic URL strings
- Rewrite dynamic URLs into ‘clean’ or static URLs wherever possible
See also
- List of search engines
- Search aggregator
- Wikipedia:Copyrights
- Wikipedia:Copyright problems
References
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