Johan Ulvenlöv
Johan Ulvenlöv is a Swedish political online strategist (left/progressive), currently working at Unionen, the world's largest white-collar trade union. Most notable he has been responsible for the Swedish Social Democrats' Socialdemokraterna commitment to advocacy in social media during the election campaigns of 2006 and 2010. He has built and organized the Swedish blog network Netroots (similar to the U.S equivalent Netroots) and participated as speaker at Netroots Nation (U.S.) and Netroots UK. Also he has been active supporting the opposition in Belarus and helping trade unions to organize online in Hungary. He is the author of the book Netroots, a progressive blog movement that set the agenda (Bilda Publishers, 2010, ISBN10:9157481199), where also the famous American blogger John Aravosis participates.
During the final stages of the Swedish Election 2010 the Swedish Netroots organization played a crucial role in raising the social security issue. Using blogs, Twitter and Facebook, a young girl's blogpost about her sick mom losing health insurance was widely spread and shifted focus of the election. Leading Swedish Internet strategists have claimed that the right-wing alliance lost their majority in the Swedish parliament due to this issue.
In March 2010, The Swedish newspaper SvD listed Johan Ulvenlövs blog, s-buzz, as one of the 10 hottest political blogs in Sweden. The blogs were not ranked.
Johan Ulvenlöv have mapped and analyzed the growth of the Swedish political blogosphere 2007–2012. Using data from over 900,000 blogposts from almost 3,000 different blogs between 2007 and 2012. The report was covered by Swedish public service (TV) in May 2012.
During the Scandinavian Airlines crisis, november 2012 Johan Ulvenlöv acted as spokesperson for Unionen (the swedish trade union involved in the negotiations with the airline. He also did the online message strategy and used pictures from the actual negotiations posted on twitter to balance the airlines hardline message machine. This is the first time a trade union used twitter covering an actual negotiation from the inside. The Swedish daily newspaper SvD described this as "...a war on twitter between the trade union and the head of corporation, SAS".
References
- SvD. "SvD's guide to political Blogs." 7 March 2010. (accessed september 2, 2012).
External links
- Johan Ulvenlöv at Netroots Nation: http://www.netrootsuk.org/page/7/
- Wikipedia about Netroots Nation and Johan Ulvenlöv http://en.wikipedia.org/wiki/Netroots
- Johan Ulvenlövs project, Mapping the Swedish political blogosphere: http://unionenopinion.se/2012/03/sign-up-for-your-copy-of-our-new-survey-on-the-swedish-political-blogosphere/
- Johan Ulvenlövs book, on the Swedish Netroots movement: http://www.bokus.com/bok/9789157481191/netroots-en-progressiv-bloggrorelse-som-satter-agendan/
- Swedish Public service covering the mapping of the Swedish political blogosphere: http://www.svt.se/2.22620/1.2793888/vanligaste_amnena_pa_politikbloggar