ITK (Television Industry Committee)

Television Industry Committee (TIC) is a sectoral association, which represents the interests of Ukraine’s television market.

TIC unites the most popular TV channels of Ukraine: Inter, 1+1, ICTV, STB, Novyi Kanal, М1, M2, ТЕТ, Channel “Ukraina”, NTN, TONIS and Megasport. Together they attract over 72% of the national TV audience, according to the GfK-USM peoplemetric panel, as of November 2007. In addition, such major advertising agencies as Publicis Groupe Media (former DMB&B/Starcom MediaVest Group), Provid/BBDO, Іnіtіatіve media and FCB MA are also members of the Association, as well as prime advertisers, like Coca-Cola, Unilever, Procter&Gamble and Gillette offices in Ukraine.

TIC Mission – to promote the development of Ukrainian television.

TIC Goals – to protect interests of Association members; to ensure self-regulation of the industry; and to create optimal conditions for professional activity.

Key Functions of the Television Industry Committee

  • Lobbying. One of the main activity areas of TIC is legislation. On behalf of its members, Television Industry Committee lobbies legislation; develops draft proposals, normative acts, documents and laws. For this reason TIC established strong legal department.

TIC maintains a library of legislation, which regulates Ukraine’s television market.

  • Sectoral research. Television Industry Committee is the only structure which commissions research of Ukraine’s television audience. TIC organizes tender competitions among the research companies; supports the system of balanced measurements; oversees the quality and fulfillment of liabilities by contractors.
  • Social Agreement. TIC initiates public discussions on various industry-related issues; negotiates and signs relevant agreements and memorandums with organizations, whose consent is necessary.
  • Consultations. TIC provides legal, financial, technical and other types of consultations to its members.
  • Information work. TIC collects, processes, stores and disseminates information, which contributes to the development of Ukraine’s television. This concerns, above all, useful international experience. That is why Television Industry Committee establishes relations with foreign organizations. TIC Members have access to a large, specialized library and database.