Ignite Media Group

Ignite Media Group is a media conglomerate serving Greater China with interconnected brands in out-of-home, online and print markets. The company is headquartered in Macau, a former Portuguese territory that became a Special Administrative Region of the People's Republic of China in 1999. The Group was formed in 2009 with 10 companies uniting under the Macau Ignite Media Group banner. In 2010, addition of several more companies and broadening of the business plan led to renaming the company "Ignite Media Group" with offices in Macau, Hong Kong and Guangzhou.

Macau is an area of approximately with a population of AbOUT half a million, according to the Encyclopedia Britannica. Anchored by assorted international hotel-resorts catering to high-income tourists, it is developing as an entertainment destination in Asia.

Business Model

Ignite Media Group currently consists of 14 brands. The digital and traditional media are integrated to offer products and services including destination marketing, social media, outdoor signage, intermodal advertising, video production, print publications, real estate transactions, employee recruitment and technology optimization. Through this network of media assets, the company's strategy is to be in contact with tourists at every stage of a trip. To that end, the company has established partnerships and relationships with leading casinos, hotels, transportation companies and other media providers.

The China Market

The creation and expansion of Ignite Media Group was a commercial response to the emergence of the People's Republic of China as a 21st-century economic powerhouse. Slightly more than half of visitors to Macau are from mainland China, according to the Statistics and Census Service of the Macau Government Tourist Office. The next largest segment of visitors is from Hong Kong. Tourism officials anticipated 25 million visitors in 2010, a decline from the pre-recession peak of 30 million visitors in 2008.

Brands and Products

Some Ignite Media Group companies directly interface with the regional tourism industry. Some are more indirectly connected to tourism; a few chiefly focus on domestic concerns. The companies:

• Youyazhou.com and Macau.com are tourism-centric online companies.
• EC Ad Outdoor specializes in billboards, light boxes, LED and neon signs, as well as taxi, bus, ferry and airline advertising in Hong Kong and Macau.
• Destination Macau is a magazine for affluent Macau Visitors and residents; The Macau Guide is a monthly events publication distributed at border points and in hotels throughout Macau and Hong Kong.
• DirectelMacau is a multi-platform publishing company that reaches visitors through tourist maps and guides, business directories and the exclusively published Yellow Pages.
• Qoos.com is the Group's local social media site targeting the 18-30-years-of-age demographic in and around Macau.
• PRiSM and AomenTV are the Group's video production and distribution companies. They produce editorial, promotional and advertising videos.
• New Macau Box Offices specializes in ticketing and event management and operates through STiX, a web-based, multilingual ticketing platform.
• MacauHR is an online job portal.
• Engage is an executive recruitment and corporate service company.
• Ignite Digital Asia is a Hong Kong-based internet marketing company.