Hottest Mom in America
Hottest Mom in AmericaTM is a reality television series that auditions American women vying for The Title of "Hottest Mom", similar to the concept of American Idol. The production is the first reality show for Buzznation, a studio partnership of marketing pro Mark Hughes, branded entertainment expert Jeff Greenfield and celebrity talent agent/producer-turned-WSOP-champion Jamie Gold. The production is backed by a single sponsor Medicis Pharmaceutical, which is the maker of the Restylane cosmetic injection treatment. The show is an example of Branded entertainment
Premise
Auditions began September 16, 2006 in Dallas. Additional auditions to be held in Miami, Chicago, New York City, Los Angeles, and Atlanta. Ten finalists will be selected from each of the six cities.
Each Contestant is competing for a $25,000 cash prize for herself, a matching $25,000 scholarship for her children, and a year's worth of Restylane treatments from the sponsor.