Hamza Baig (born in Karachi, Pakistan), also known online as Hamza Automates, is a Pakistani-Canadian entrepreneur based in Toronto, Canada. He is the founder of Hexona Systems, an AI automation agency and software platform, and of the Automation Institute, an online education community focused on AI-powered workflow automation.
Early life and education
In 2017, Baig relocated to Canada to attend McGill University in Montreal, where he studied Finance at the Desautels Faculty of Management. While at McGill, he participated in pitch competitions, hackathons, and case competitions.
Career
Early work
Prior to founding his own ventures, Baig worked in sales roles at software-as-a-service (SaaS) companies in North America. He later began experimenting with business process automation for local businesses in the Toronto area.
Hexona Systems
Baig founded Hexona Systems, an automation agency and white-label software platform built on the GoHighLevel CRM infrastructure. The company provides AI-powered workflow automation solutions, including chatbots, lead nurturing systems, and customer intake processes, to businesses across multiple industries.
In 2024, Hexona Systems received the Platinum SaaSPreneur Award from GoHighLevel.
Baig also operates the Automation Institute (formerly marketed under the "Hamza Automates" brand), an online learning community hosted on the Skool platform.
Awards and recognition
Hexona Systems received the Platinum SaaSPreneur Award from GoHighLevel in 2024 and was subsequently elevated to the Diamond SaaSPreneur Award at the 2025 LevelUp Summit. Baig was also individually recognised with the Bronze Highly Affilionaire Award by GoHighLevel.