GreenGo
GreenGo is a french company operating an online marketplace for short-and-long-term homestays in France specializes in sustainable development. It acts as a broker and charges a commission from each booking. GreenGo was founded in 2021 by Guillaume Jouffre, Mathieu Ravard, Félix Mézière, and Antoine Vallat.
The company is private and its headquarters are located in Saint-Ouen, France.
History
The company was founded in Saint-Ouen in February 2021 thanks to a crowdfunding campaign on the Ulule platform which raised €32,000.
In May 2022, it acquired its French competitor Vaovert.
In June 2022, the company completed its first fundraising round using the Lita.co platform, selling shares for a total value of €553,800 to 420 shareholders. It also raised capital from around forty business angels and BPI, bringing the total amount raised to €1.2 million.
In December 2023, the company launched gift cards and gift boxes in several major French supermarkets and specialist retailers in order to gain notoriety among the general public.
On October 24, 2024, the company raised 3 million euros from venture capital firms and business angels.
Concept
GreenGo is a french online marketplace for short-and-long-term homestays that connects travelers with accommodation owners (personal residences, short-term rentals, hotels, etc.).
The company distinguishes itself from its competitors by adopting a sustainable development approach; by selecting accommodations based on environmental criteria and by integrating a carbon footprint calculator.
France
Since its creation, the company has experienced significant growth, going from 500 nights booked in 2021 to more than 200,000 in 2025.
Year |
Nights booked |
Customers |
Hosting providers |
|---|---|---|---|
2021 |
500 |
500 |
|
2022 |
20,000 |
8,000 |
1,500 |
2023 |
50,000 |
10,000 |
3,500 |
2024 |
100,000 |
40,000 |
7,000 |
2025 |
200,000 |
70,000 |
10,000 |
Europe
Europeans can use the platform, but the accommodations are exclusively located in France.
Commissions
GreenGo's main source of revenue comes from commissions. The platform started with 10% commissions but quickly raised its prices.
Year |
Commission rates |
|---|---|
2021 |
10% |
2022 |
10% |
2023 |
12% |
2024 |
12% |
2025 |
14% |
Other sources of revenue
In addition to these commissions, it generates revenue through the sale of gift boxes and throught courses in sustainable development.
Profitability
In 2025, the company has not yet achieved profitability and rely on external investments.
Housing crisis
Platforms as GreenGo or Airbnb are regularly accused of reducing the number of available accommodations by transforming residential one into tourist accomodation, thus fueling the housing crisis.
Greenwashing
Some people said that the company is not selective enough and allows accomodations that are not sufficiently eco-friendly.
Applications
The application has been available on the internet since 2021, on Android since 2023 and on iOS since 2025.
Applications |
Release dates |
Hosting |
Downloads |
|---|---|---|---|
Web |
February 19, 2021 |
OVH, AWS |
|
Android |
October 26, 2023 |
> 50 000 in 2025 |
|
iOS |
September 4, 2025 |
Apple |
The payment is processed by the American service provider Stripe.