Goldgenie

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Goldgenie.com is a website that specialises in providing customization of household items. The service is primarily used to customize mobile phones, games consoles, and household items with gold, copper, nickel, chrome and platinum plating, solid gold, Swarovski crystals and diamonds. Roses, golfing accessories, cigars and computer mice are also available. Customers order products via the Internet, or send their own items to be customised. The Goldgenie brand does not have a bricks-and-mortar outlet, but sells selected items in high street stores including HMV, Apple premium resellers and Selfridges & Co.

Goldgenie.com sells a number of items as pre-customized units. These include Apple iPods and iPads, as well as mobile phones and videogame consoles. A bespoke service is also available via the website. Customers using this service are able to choose designs and materials from pre-set schemes, or design their own. Laser engraving is also offered.

History

Goldgenie was formed from an existing company, Midas Touch International, which was launched in March 1995 by Laban Roomes. Originally, the company focussed on the gold plating of car badges. The change in name was part of a rebranding initiated by James Caan (entrepreneur), who invested £60,000 ($100,000) in the company after an appearance on British entrepreneur reality TV show, Dragon’s Den, in October 2007 . Subsequent to appearing on Dragon's Den, Goldgenie featured in the follow up TV series, Dragon's Den

Locality

Goldgenie is a business operating internationally. The brand operates a franchising model of business, with franchises in Africa, Russia, Cyprus, the Channel Islands and Turkey.

Celebrity customization

Goldgenie has created a number of customized items for celebrities including:

  • Frank Lampard
  • Elton John
  • Usain Bolt

Goldgenie also supplies the UK reality TV show, The X-Factor with competition prizes.

In the media

Goldgenie has been featured in print media, in part due to its appearance on Dragon's Den and the partial gold plating of Neasden Temple. These print media include OK! magazine, The Sun, the Guardian, the Daily Star, FHM and the Evening Standard.

Online, Goldgenie is featured in thecoolgadgets.com, insidesuccess.co.uk, hotfrog.co.uk and groupon.co.uk.