Frank Sondors
Frank Sondors (also known professionally as Frank BaCon) is a British-Latvian entrepreneur and technology executive.He is the co-founder and Chief Executive Officer (CEO) of Salesforge, a Software company focused on artificial intelligence (AI) tools for business-to-business (B2B) sales automation.
Early life and education
Sondors was born in Latvia and later moved to the United Kingdom at the age of 16. Publicly available information indicates that he subsequently lived and worked in several European countries. Detailed information AbOUT his early life and formal education has not been widely published in independent sources.
Early career
Sondors began his career in software sales and revenue operations and has spent more than a decade working in the software and technology sector. During this period, he worked in sales and business development roles at several technology companies. Public profiles and InterViews indicate that he was employed at Google earlier in his career, followed by positions at companies including Similarweb and Whatagraph, where he held sales leadership responsibilities.
His work during this period focused on outbound sales strategy, scaling sales teams, and revenue growth within software-as-a-service (SaaS) businesses. Through this experience, he also became involved in startup advisory and revenue consulting while transitioning from salaried employment to entrepreneurship.
Salesforge
In 2023, Sondors co-founded Salesforge. The company develops AI-driven tools intended to assist sales teams with outbound prospecting, multichannel outreach, and email personalization.
Interviews and media coverage discussing the company have noted challenges faced by modern sales organizations, including reliance on increasing sales headcount to achieve revenue targets and the fragmented nature of sales technology stacks. Established sales engagement platforms such as Outreach and Salesloft are commonly used by sales teams, while companies often rely on multiple tools for outreach, personalization, analytics, and workflow automation.
Public engagement
Sondors has appeared on business and technology podcasts discussing topics including AI in sales, automation, and outbound strategy. He has also contributed educational content on online learning platforms and maintains a public professional profile discussing sales and startup development.