Fluid Truck
Fluid Truck (legally Fluid Market, Inc.) was an American truck-sharing and commercial vehicle rental platform headquartered in Denver, Colorado. James Eberhard established the company in 2016 and it offered rentable commercial vehicles. In October 2024, Fluid Truck filed for Chapter 11 bankruptcy protection. Its assets were acquired by Kingbee Rentals in December 2024.
Founding and early growth
Fluid Truck was founded in 2016 by James Eberhard.
Fluid Truck raised venture capital funding from institutional investors, including Bison Capital and Ingka Capital, IKEA's fundraising arm. In 2019, it raised $63 million in a fundraising event.
Bankruptcy and acquisition
Fluid Truck had expanded into at least thirty U.S. states by 2024. However, the company reported financial losses and faced operational challenges. In October 2024, Fluid Truck filed for Chapter 11 bankruptcy protection in the United States District Court for the District of Delaware.
In December 2024, Fluid Truck's assets were acquired by Kingbee Rentals after a court–approved transaction.
See also
- U-Haul
- Zipcar
- Turo