Firebrand (program)

Firebrand was a multimedia program that broadcasted television commercials in an hour-long television program. The term "Firebrand" may refer to the television program, its old website (Firebrand.com), or its podcasts. It first aired on ION Television on October 12, 2007, containing commercials and celebrites ran without commercials. The show was still 60 minutes until midnight.

Online

There were some other terms that were available at Firebrand.com. Commercials could be used on Firebrand thoroughly including broadband connection (which was not used by Netscape users) which also used, Firebrand had including companies throughout the world.

Road to Firebrand Monday

Firebrand also includes a retitled program called Road to Firebrand Monday, which contained top picks for best included some favorite programs including companies and movie trailers, following in 2007, Firebrand continued to promote as Monday's regular programming.

Commercials

Firebrand also including ads which thourght companies around the world (especially United Kingdom), including The Super Bowl, which were a full 60-second ads and the halftime show, NBC Fall seasons including Lipstick Jungle, Chuck, and Knight Rider, Movie trailers including Miramax Films, Paramount Pictures, and 20th Century Fox, a bunch of commercials were used on eBay, Hollywood Hot Spots were contained available at Firbrand.com or podcasts, and Apple ads were including iPod Nano, iPhone, and iPod Shuffle.

Closure

Firebrand ended on March 7, 2008, which only the website closed on March 9, 2008. during the website, this was the following primary email address, the website contained under the email address at firebrand.email@gmail.com. after the program was closed, the message on the website says:

We still love commercials.

when done right, they're beautiful works of art.

but it's never easy when art meets commerce.
and since that's what we're it's all AbOUT, fair enough.

we thank you for your support, and for your love of great commercials.
we'll be back, after a non-commercial break.

Co-founder and Chief Creative Officer Roman Vinoly said "I still believe that people have a relationship to brands that contribute to their identity as people, the same way someone is a Yankees or Mets fan, they're an Adidas of Nike fan, We no longer have the backing of our strategic partners," said company co-founder and chief creative officer Roman Vinoly. "We had an unsustainable cost structure in our distribution deal with Ion that we tried in vain for some months to renegotiate."

The board of directors of the company, which used TV spots as programming online and on TV, this morning decided to end the effort after investors balked at pouring more money into it. Firebrand's investors include NBC Universal, Microsoft and General Electric's investment arm.

The message was removed until the website was shut down in early 2009.

See also

  • Commercials