Fantasy Interactive
Fantasy Interactive, Inc. (also known as “Fi”, pronounced “F.I.”; formerly Fantasy Interfaces) is a digital advertising agency. Fi is composed of two affiliates, a Delaware entity headquartered in New York City and a Swedish entity bearing the same name located in Stockholm. Fantasy Interactive Inc is also the parent of Kontain LLC, the owner of the socioblogging destination, Kontain.com.
Fi has approximately 60 employees worldwide. Its staff consists of designers, interactive developers, producers, user-experience experts and business and marketing professionals. Fi clients include Time Warner, Electronic Arts, Nintendo, Porsche, Wacom, National Geographic, Ford Motor Company, Nordstrom and AOL.
History
In 2000, David Martin started a web design company called Dolphin Ocean while he was working at an internet cafe in Tierp. After hiring its first designers, in 2001 Dolphin Ocean changed its name to Fantasy Interfaces and moved to Uppsala, Sweden, closer to Stockholm. Fantasy shared an office with a gaming company called Starbreeze Studios. Four people strong, Fi designed and developed the Starbreeze website which won The FWA Site of the Year award in 2001.
After moving to Stockholm in 2002, Road Runner and Microsoft Xbox became clients of Fi. The company dropped "Interfaces" from its name and became Fantasy Interactive. In 2003, Fantasy Interactive introduced the concept of dynamic deep linking, which served as the foundation for theRoad Runner portal, securing Fantasy Interactive's second FWA Site of the Year honor. After this, Fi obtained more clients, including Ford and AOL. Fantasy traveled to the US every two months to stay close to their US-based clientele. The Company slowly grew in Stockholm to accommodate the demand, but quickly realized a US-based office was in order, which opened in New York City on July 27, 2005.