Extreme (marketing)

The term extreme, often deliberately misspelled as "xtreme", "x-treme", or some other variant is frequently used in advertising and marketing. A form of sensationalism, the term is used for indicating that what's being marketed is, supposedly, better, more powerful or otherwise enhanced. "Hardcore" is sometimes used in a similar manner. The term is often used when comparing a product to similar competing products or even products of the same manufacturer, in order to distinguish it from simpler or not as "extreme" products.

Examples

• Household cleaning products, referring to their supposedly "extreme" cleaning properties.
• Whitening toothpastes, hair gel and other similar hygienic or cosmetic products, usually referring to their supposedly "extreme" performance.
• Many toys, especially action figures and sport/combat inspired toys, trying to give them a "hardcore" perceived attitude.
• Some sequels or special editions of hentai manga like Bondage Fairies or Alice in Sexland are also labeled "extreme", to indicate either more "hardcore" content or enhanced art.
• Some video games also carry the word "Extreme" in The Title.

External links

• An ironic analysis of "X-TREME" marketing by Maddox (Warning: explicit language)