Emirates Airline Marketing and sponsorships

Emirates Airline is a sponsor of sports clubs and events, both at its home base of Dubai and in its overseas markets. It also sponsors the annual Dubai Shopping Festival, the Dubai Summer Surprises and the West Australian Symphony Orchestra. As the airline lacks a "ready-made" clientèle in its almost non-existent home market, this type of corporate sponsorship is an effective marketing tool. For Emirates, marketing expenses account for a far greater share of its total costs than for most of its competitors. In the English-speaking world the sponsorship always carries the words "Fly Emirates".

Sponsorships

These are the Following sports clubs and events that Emirates Sponsors and markets: