Ecwid

Ecwid_Logo.svg

Ecwid (), is an e-commerce platform enabling individuals and businesses to create an online store or add one to an existing web site.

History

Ruslan Fazlyev (CEO) founded Ecwid in September 2009. Prior to the creation of Ecwid, Fazlyev founded X-Cart. As of May 2014, Ecwid reports more than 500,000 users in more than 175 countries and territories. The site is available in 45 languages including English, Russian, French, Spanish, and Portuguese.

On December 14, 2011 Ecwid announced the acquisition of $1.5M in Series A funding. The initial venture funding came from Runa Capital and led to the opening of its United States office.

On May 28, 2014 Ecwid announced the acquisition of $5 million in Series B funding. Ecwid plans on investing in product development as well as adding to its partner channel.

Product

As a SaaS based platform, Ecwid can add an online store to any existing website. However, Ecwid has been criticized for not being an end-to-end CMS platform. Ecwid’s shopping cart is priced on a freemium model. The premium plans include: Venture, Business, and Unlimited.

Partnerships

In January 2013, Facebook e-commerce platform Payvment announced it was shutting down and transitioning its 200,000 merchants to Ecwid. The acquisition of Payvment's merchants confirmed Ecwid as the Facebook store builder with the most monthly active users. In June 2013, Wix.com integrated Ecwid’s store builder application for their 35 million users. In July 2013, website maker Webydo formed a partnership with Ecwid. In February 2014, WordPress.com partnered with Ecwid to launch an integrated e-commerce tool for online storefronts.

In July 2014, Endurance International Group announced the offering of Ecwid’s ecommerce solution for its customers.

See also

  • E-Commerce