Daydream (company)

Daydream is an American fashion-technology company that operates a conversational fashion shopping platform using artificial intelligence search. Founded in 2023 by Julie Bornstein, Daydream launched publicly on June 25, 2025.

History

Daydream was founded by entrepreneur Julie  Bornstein following the sale of her earlier company, The Yes, to Pinterest. In June 2024 Daydream announced it had raised US $50 million in seed financing co-led by Forerunner Ventures and Index Ventures, with additional investment from GV, True Ventures and model Karlie Kloss.

In late 2024, Maria Belousova joined Daydream as Chief Technology Officer. She previously served as Chief Technology Officer at GrubHub.

Products and technology

Daydream is a chat-based interface using generative AI for natural-language and image-prompted search. Sources reported more than two million products from about 8,500 brands at launch.

Business model

Daydream generates revenue from a commission on purchases completed with partner retailers. Daydream does not hold inventory, process payments or run advertising.