Comparison of split testing tools

Performing split testing on a website requires a combination of features. There are many tools that make it easier to rotate variants and report results, yet they have many differences.

Definitions

• Integration of a tool with web development: using a JavaScript snippet means the developer must edit and install a snippet into the HTML code of the website. Use of a WordPress plug-in requires download and activation of the plug-in.
• Content testing: identifying what the tool allows the developer to test, and what requires optimization
• Test creation: whether tests can be created by the developer (user defined), or the tool automatically CREATES tests based on many permutations of all options that can be tested
• Minimum traffic required: by the website receive before it can use the tool
• Release: open to the public, or only granted to a select few users

Overview