Commercial operations management

Commercial Operations Management (COM) combines all functional areas in the commercial process by integrating Branding, Innovation management, Product Management (PIM), Marketing Operations Management (MOM), Channel & Sales Management and Customer Interaction Management. Commercial Operations Management is the alignment of people, process and technology to support commercial activities and improve both innovation and marketing effectiveness. Commercial Operations Management means that enterprises entering into a competitive process, whether “in the market” or “for the market”, hold both the product innovation and marketing team accountable for their commercial and financial outcome.

The integration of these functional areas is particularly important when organizations want to clarify accountability for key decisions, redesign processes and linking them to measurable outcomes, or improve skills and improving processes.

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A Commercial Operation Management solution usually integrates with other enterprise solutions like ERP, CRM and ECM.

See also

  • Marketing management
  • Marketing Operations Management
  • Marketing performance measurement and management
  • Marketing Collateral
  • Enterprise Marketing Management
  • Digital Asset Management
  • [Profiting from proliferation: the power of a commercial operating system (McKinsey:2007) by Trond Riiber Knudsen, Cédric Moret and Evan S. van Metre]]

sk:Obchodný manažment projektov