Brastop
Brastop is an ecommerce website specialising in selling D-K cup lingerie and swimwear based in Harrow, Middlesex.
History
Brastop was formed in 2003 and had three retail units in London at Baker Street tube station, Victoria and Harrow which were closed down to concentrate on the ecommerce side of the business.
In 2008 Brastop tried an initiative with Coopers Beer to offer free beer and advice to Male customers to help buy lingerie for their partner for Christmas
In November 2010 it was announced that former X-Factor contestant Maria Lawson was to become the face of Brastop for 2011.
In 2011 Brastop starting to run a monthly modelling competition for its customers with the winner being made the cover star of their customer magazine.
In August 2012 Brastop ran a social media campaign through Facebook and YouTube to coincide with the London 2012 Summer Olympics called the Bralympics. This involved a sporting event every day involving people using bras or wearing bras in the event.
Awards
Brastop won the Plus Size Ladies Independent Lingerie Retailer at the 2011 Plus Size Awards by 100percentpeople.com and second in the Plus Size Ladies Lingerie Retailer category. . They were also nominated for best fashion blog but fell outside the top 3.
In 2012 Brastop were nominated for Best Lingerie and Best Design Website at the Reveal magazine Click to Buy awards.
Brastop were also shortlisted for their Marketing campaign at the 2012 UK Search Awards for Best use of Search in Retail.
References
http://www.brastop.com/brastop_company.aspx http://www.beautifulundies.co.uk/online-underwear-shops/brastop/brastop-bras-and-swimwear/http://www.qype.co.uk/place/1328331-Bra-Stop-London http://harrow.inuklocal.co.uk/shops/lingerieshops/brastop-com-137-3555 http://naughtyandnicelingerie.blogspot.co.uk/2009/10/star-in-bra-2009-winner.html http://www.thesun.co.uk/sol/homepage/woman/3019902/Laura-Ann-is-our-Star-in-a-Bra.html http://www.harrowobserver.co.uk/west-london-news/local-harrow-news/2008/12/12/harrow-bra-shop-offers-men-free-beer-116451-22464299/ http://www.lingerieinsight.com/article-122-x-factor-star-maria-lawson-signs-with-brastop http://www.boobpedia.com/boobs/Maria_Lawson http://www.braselector.co.uk/2011/brastop-model-of-the-month/ http://www.lingerieblog.co.uk/news/brastop-com-model-of-the-month-july/ http://100percentpeople.com/plus-size-news/2011-plus-size-ladies-independent-lingerie-retailer-awardhttp://100percentpeople.com/plus-size-news/2011-plus-size-ladies-lingerie-retailer-award http://www.searchawards.co.uk/content/information/shortlist