Bobble water bottle

Bobble water bottle is a portable, reusable water bottle that filters water as it passes through it. It was launched in the United States in February 2010 by Move Collective LLC and is now available internationally.

History

Richard Smiedt is the co-founder and CEO of Move Collective, LLC which is headquartered in New York City. Stephanie Smiedt is co-founder and Creative Director. Richard and Stephanie moved to New York from Australia in 2008 to launch their company. Richard has worked in The Consumer Goods industry for years and Stephanie has experience in product development and visual artistry.

Product

Bobble was created by Move Collective, LLC and was designed by the industrial designer Karim Rashid. It contains a carbon filter that removes chlorine and contaminants from municipal drinking water.

Bobble is made from recyclable materials and is free of BPA, Phthalates and PVC. Available in multiple sizes: 13oz, 18.5oz and 34oz. Each size accommodates the same replaceable carbon filter, that fits only on bobble bottles. When introduced, the filters came in six solid color options: red, yellow, green, blue, black and magenta. As of September, 2011, two additional solid filter colors are being offered—lavender and navy—as well as four multi-colored filter options. In March 2012, orange and white solid color filters were added to the lineup, with new colors to be introduced every Spring.

Bobble's efforts to change consumer drinking habits have been featured in numerous print articles including O: The Oprah Magazine, Shape (magazine), Popular Science and Redbook. Business magazines such as Entrepreneur (magazine), Inc. (magazine), The New York Times and Fast Company (magazine) have also covered the Move Collective product.

Product Development

Move Collective has also worked with industrial designer Karim Rashid to develop several new products to the line including bobble brush, a cleaning tool that has bristles made from static material that grabs and pulls dirt from surfaces. Bobble’s brush cleans the three bobble sizes and many other household products.

In October 2011, Move Collective launched the bobble jug. Bobble jug is a filtration system for the home. Designed by Karim Rashid, the slim design of the bobble jug allows it to sit in the refrigerator or on the dining room table. The bobble jug holds 64oz/2L.

Move Collective's most recent product introduced is bobble 24/7. Bobble 24/7, introduced in May 2012 is a new take on the original bobble. Available in magenta, purple, blue and grey tints, the bobble 24/7 has an integrated cap that serves as a carrying handle.

Move Collective has also introduced bobble ice tray, which forms 14 bobble-shaped ice cubes, slim enough to fit in to bobble bottles.

Awards

iF packaging award 2012 - bobble jug- gold

Edison Awards 2012 - bobble jug - bronze: consumer packaged goods (household)

Edison Awards 2011 - gold: consumer packaged goods (household)

Red dot Design Award 2011 - winner in Kitchen and Housewares

Pentawards 2010

iF packaging award 2011 - winner 'sales packaging'

Good Design 2010 - winner (category: Personal 2010)

Spark! Awards 2010 - Gold

Graphic Design USA - American Graphic Design Award 2010

Graphic Design USA - American Package Design Award 2011

The Dieline's Top 100 Package Designs of 2010

IHA (International Housing Assoc) Housewares Design Awards 2011 - finalist (category: tableware and beverage)

Ambiente 2011 - Design Plus competition - winner

Sydney Gift Fair - Best New Product 2010

Great Idea Producto Innovador La Eleccion Del Consumidor 2011 (Colombia)

Pentaward 2012 - bobble jug, silver

References

pl:Butelka bobble