BlueToad, Inc.
BlueToad, Inc. is a digital EDition publishing company which provides distribution of publications in a digital format. Types of publications include magazines, catalogs, brochures, newspapers, books, and more, which are all viewable online from Macintosh, Linux, or Windows-based computers. BlueToad also offers services to deliver content through Apple iPad and iPhone Apps. Android Apps are in development as of February 2011.
Company
BlueToad, Inc. was founded in 2007 and is based out of Orlando, FL. The original founders are Brad Wriedt and Paul DeHart.
The company currently works with over 5,000 publishers which have more than 10,000 titles. BlueToad, Inc. is currently producing more than 2,000 digital editions per month. Towards the end of 2010, BlueToad, Inc. announced publishing their 50,000th digital edition issue since the company began.
In April 2010, BlueToad started offering Apple iPad and Apple iPhone Apps as part of their content distribution services. As of February 2011 they have 250+ approved apps in the iTunes App Store. Publishers like Modern Luxury now have multiple iPad Apps such as CS Magazine, DC Magazine, Rivera Magazine, Rivera San Diego Magazine, The Atlantan Magazine, Hawai'i Magazine, Modern Luxury Dallas, Houston Magazine, and Angeleno.
In 2010, PRSA launched their brochure in the form of an online flipbook. This allowed their members to prepare for the PRSA 2010 International Conference.
"A More Definitive Statement" is a quarterly digital law firm news letter published by Corinne Tampas which utilizes BlueToad to make newsletters available in a digital format.
Publishers
Some of the publishing partners for BlueToad include:
- Variety Magazine
- Modern Luxury
- Snap-on
- NAPCO (North American Publishing Co.)
- Road Magazine
- Arhaus
- US Department Of State
- Performance Racing Industry
- PRSA
Services
BlueToad, Inc. the following services:
- Digital Editions are online publications delivered in electronic form. This includes magazines, catalogs, brochures, and other forms of print.
- Mobile Applications allow publishers to deliver their content over Apple's iPad and iPhone.
- Email Delivery contains certain features such as template design, template modifications, list management, distribution, reply management, analytics, and audit logs.
- Flash Animations can be used to make a digital edition more dynamic and interactive.
- Analytics help publishers keep track of real-time intelligence.