Bella da Semana and Bella Club

Bella Club is a Brazilian website that produces and releases photographic material and videos of local models, as well as articles of interest of the male audience, emcompassing themes such as sports, fashion, travel, health, and male beauty. The website offers free content to the general public, and also content exclusive to members.

A leader in the country, Bella Club started as a TV show in 1999, and two years later migrated to Internet to become one of the largest Internet portals worldwide.

Born in the extreme South of Brazil, and currently living in the city of Florianópolis, its proprietor Alexandre Peccin has been an entrepreneur for long. Since his early years, he saw the opportunities as a chance to grow, and lead them to the professional side. During a time in which few people believe Internet could actually work, especially when the subject was paid content, the businessman decided to release Bella Club.

Founded in 2001, Bella Club has presented hundreds of models, working with a unique and exclusive concept, attracting a large amount of subscribers to the website. The casting of models is carried out with great care in order to maintain its standard and the quality of the photoshoots and behind-the-scenes videos released weekly, always with brand new content.

In Brazil, the website is called Bella da Semana, and has versions in four other countries: USA, England, Mexico, and Russia, with its content published in English, Spanish, and Russian.

Besides the Internet, the company produces exclusive material in 96 countries for the world's main mobile companies. It was the first to supply photographic material do mobile phones in Latin America, and also supplies content for television in over 130 countries.

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