Araminta Romero
Araminta Romero (born July 7, 1979) is a Mexican and American marketing consultant, and television host, director, and producer of Boston Latino TV. Araminta's charitable work includes increasing awareness and promoting diversity of the Latino community in Boston, MA.
Professional Background
Araminta Romero, born and raised in Mexico, received her Industrial Engineer degree from ITESM Campus Queretaro, one of the most prestigious universities in Mexico recognized by the International Accreditation Board for Engineering and Technology (ABET), in 2002, and her Master's in Financial Engineering in 2004.
Career
From 2002 to 2005, Araminta worked for the international company Tetra Pak Mexico in Production Management and Corporate Sales Administration. She moved to Boston in the summer of 2005 and worked as Traffic Manager in Hispanic News Press Inc. In 2006, she joined the Multicultural Affairs Office (MAO) team at the Massachusetts General Hospital, one of the most important hospitals in United States and first affiliated with Harvard Medical School, as Program Manager, where she structured MAO current initiatives and developed new programs, such as the ERAS data collection tools currently used at Mass General and Brigham and Women's Hospital. She also developed numerous community-building initiatives and strategic marketing campaigns to promote underrepresented minorities. Araminta was recognized by the MGH leadership for bringing David Ortiz, Red Sox player, to serve as featured speaker in the 2007 Hispanic Heritage Month celebration.
Since November of 2007, she was recruited by Boston Latino TV as Director of Development, where she implements her marketing skills to expand the TV show outreach and visibility. She currently manages her own Multicultural Strategic Marketing company, The Merge Point, and has developed projects and provided consulting to local and nationwide customers.
Community
Araminta has served as committee member in numerous community projects to help promote the culturally diverse populations in New England, among them are the first Latino Baseball Series in New England, and the touring Dominican exhibit "Merengue! Visual Rhytms / Ritmos Visuales" at the National Center of Afro-American Artists.