Alex Cerda

Alex Cerda is an American professional basketball coach who currently serves as the head coach of the Brampton Honey Badgers of the Canadian Elite Basketball League.

Early life

Cerda is a native of Dallas, Texas, and a graduate of the University of Texas at Austin.

Coaching career

In 2016, Cerda began his coaching career as the head video coordinator and player development coach with the Indiana Mad Ants of the NBA G League.

From 2018 to 2020, Cerda worked as an assistant video coordinator with the Los Angeles Clippers.

In 2021, Cerda became an assistant coach with the Texas Legends. In 2023 joined the South Bay Lakers as an assistant coach. In the 2025-26 season, Cerda entered his 3rd season as an assistant coach with the Lakers' G-League team.

On February 13, 2026, it was announced that Cerda and the Brampton Honey Badgers had reached an agreement to make Cerda their new head coach.

On May 15, 2026, Cerda won his first game as the Honey Badgers head coach in Brampton's 91–86 win over the Ottawa Blackjacks.