Abasiama Idaresit

Abasiama Idaresit is a Nigerian technology entrepreneur and business executive. He is the founder of  Wild Fusion Holdings, a business group headquartered in Lagos, Nigeria with operations in Ghana and Kenya.

In 2013, Forbes Africa listed Idaresit among “Ten African Internet Millionaires To Watch” and in 2015, the Institut Choiseul named him one of the “Top 100 African Economic Leaders”.

He was also recognized in the United Nations’ MIPAD Top 100 (Most Influential People of African Descent).

Born in Calabar, Cross River State, Idaresit attended Federal Government College Ikot Ekpene.

According to media reports, he studied information systems and management at the London School of Economics, University of London and earned an MBA from Manchester Business School.

In 2010, he founded Wild Fusion, a Lagos-based digital-marketing agency. The company later expanded to Accra, Ghana, and Nairobi, Kenya, evolving into Wild Fusion Holdings, a group offering marketing and technology services.

Wild Fusion was among the early digital marketing firms in West Africa to focus on online advertising and data-driven campaigns and was one of the first to receive Google Partner certification.

The group later diversified into other ventures, including:

• Supply Smart, a licensed agency-banking company that received a Central Bank of Nigeria Agency Banking Licence.
• Loanspot Africa, a lending-infrastructure platform focused on lending infrastructure in Nigeria.
• Wild Fusion Digital Centre, established in 2014, provides certification programmes in digital marketing and software engineering.

Under Idaresit’s leadership, Wild Fusion Holdings was featured in regional business publications such as The Punch and BusinessDay, covering its activities in the West African marketing sector.

In 2018,  Idaresit co‑founded Greentree Investment Company with Olabode  Agusto and Ola Brown to provide capital to early‑stage African technology start‑ups.

According to Nairametrics, Idaresit was among the investors who exited from Stripe’s 2020 acquisition of the fintech company Paystack.

Idaresit serves on the board of LEAP Africa, a non-profit organisation that supports youth leadership and social innovation across the continent.

Idaresit has participated in several high-level discussions on artificial intelligence and technology policy in Africa.

According to a release distributed via EIN Presswire, it was indicated that Idaresit was expected to participate in the United Nations Vienna AI for Development (AIFoD) Summer Summit in 2025.

That same year, the Africa Future Network announced that Idaresit would chair a roundtable on AI-investment impact metrics during its annual development forum.

In October 2025, Nairametrics published an op-ed authored by Idaresit titled “AI Investment Needed to Secure Africa’s Digital Sovereignty”, where he argued for increased investment in artificial-intelligence infrastructure to strengthen the continent’s digital independence.

These engagements reflect his ongoing participation in discussions around AI and digital development in Africa.

• Forbes Africa – “Ten African Internet Millionaires To Watch” (2013)
• Institut Choiseul – “Top 100 African Economic Leaders” (2015)
• United Nations / MIPAD – Most Influential People of African Descent (Top 100) – Idaresit was named among the 2016 MIPAD Top 100 honorees in the Business & Entrepreneurship category.
• Outstanding Innovative Digital Marketing in Nigeria (2015) – Awarded to Wild Fusion at the National Marketing Stakeholders Summit & Brands and Advertising Excellence Awards. 
• Clutch Global Listings (2019 & 2021) – Recognized among the top global digital-marketing and B2B agencies.
• The Guardian (Nigeria) – Included among “Inspiring and Definitive CEOs” (2023).