High Reach Influencer (HRI) is a marketing term that identifies a person who refers a significantly higher number of other people to conduct business with a given company or organization relative to others who recommend the company or its brands. The term is closely related to influencer marketing.
Coined in 2008 by professional certified marketer, Dave Dolak, and based on an October 2007 Harvard Business Review article, "How Valuable Is Word Of Mouth?", Dolak puts forth that High Reach Influencers are critical to identify, understand and quantify as part of one's marketing efforts in order to understand who is responsible for helping to drive the sales in any given company. High Reach Influencers often engage in word-of-mouth marketing and lead others to purchase products or services based on their personal recommendations.
While the authors of the original article identify Customer Referral Value (CRV) as an important outcome of these people which is an important metric often overlooked by customer lifetime value calculations, Dolak underscores the importance of defining and profiling these HRI's themselves as an important metric to better understand how to improve the marketing efforts of a company or organization by understanding and influencing these people. He further suggests that HRI's may not themselves even be customers of the company thus making their identification difficult yet critical when designing marketing strategy. The fact that HRI's might not themselves be customers of the firm by definition means they are often neglected when organizations calculate customer lifetime value and customer referral value.
Coined in 2008 by professional certified marketer, Dave Dolak, and based on an October 2007 Harvard Business Review article, "How Valuable Is Word Of Mouth?", Dolak puts forth that High Reach Influencers are critical to identify, understand and quantify as part of one's marketing efforts in order to understand who is responsible for helping to drive the sales in any given company. High Reach Influencers often engage in word-of-mouth marketing and lead others to purchase products or services based on their personal recommendations.
While the authors of the original article identify Customer Referral Value (CRV) as an important outcome of these people which is an important metric often overlooked by customer lifetime value calculations, Dolak underscores the importance of defining and profiling these HRI's themselves as an important metric to better understand how to improve the marketing efforts of a company or organization by understanding and influencing these people. He further suggests that HRI's may not themselves even be customers of the company thus making their identification difficult yet critical when designing marketing strategy. The fact that HRI's might not themselves be customers of the firm by definition means they are often neglected when organizations calculate customer lifetime value and customer referral value.
Peiman Rezaei is a cartoonist, graphic designer, and calligrapher. He has won several awards in those fields.
Rezaei graduated from the faculty Of Fine arts, Tehran University, in (1994). In 2001 he graduated In Graphic & Web Design from Covevdish College. He has worked as a graphic designer and persian calligrapher since 1994 and started drawing cartoons in 1997.
Awards
* Special Award In Great Calligraphy Competition ( Tehran 1996 )
* Award Of Success In International Cartoon Contest (Turkey 2001 )
* Bronze Prize International Web Cartoon Contest ( China 2002 )
* Second Prize Eurohumor Cartoon Contest Biennial ( Italy 2002 )
* 3rd Prize In 2nd International Cartoon Exhibition Rhodes ( Greece 2004 )
* 3rd Prize in International Contest Humorfest ( Czech republic 2004 )
Rezaei graduated from the faculty Of Fine arts, Tehran University, in (1994). In 2001 he graduated In Graphic & Web Design from Covevdish College. He has worked as a graphic designer and persian calligrapher since 1994 and started drawing cartoons in 1997.
Awards
* Special Award In Great Calligraphy Competition ( Tehran 1996 )
* Award Of Success In International Cartoon Contest (Turkey 2001 )
* Bronze Prize International Web Cartoon Contest ( China 2002 )
* Second Prize Eurohumor Cartoon Contest Biennial ( Italy 2002 )
* 3rd Prize In 2nd International Cartoon Exhibition Rhodes ( Greece 2004 )
* 3rd Prize in International Contest Humorfest ( Czech republic 2004 )
AniTuner is a program for Microsoft Windows 20px used for creating animated cursors (.ani) and exporting them to other formats; Animated GIF (.gif), Macromedia Flash
(.swf), Video for Windows (.avi), Single Bitmap (.bmp) and AniTuner Disassembly (.atd).
AniTuner uses frames to create the animations, opening the users default image editor. Users may delete frames, create, paste and duplicate frames in an animation, and a frame may be made to last more or less. You can import frames of and export frames to these extensions: .bmp, .png, .gif, .jpg, .tif, .ico and .cur.
: A GIF image created by Jsismetal with AniTuner 1.1 called Hairy Guy.gif
Example of an animation:
+ + + =
These frame were imported to the animation. AniTuner cannot make GIF files support more than 256 colors, so this is the result. Fuchsia is the color that was used to create the transparency in the image.
In the Cursor Properties, a user may change the animation size, name, author name, color format and hotspot. In the Welcome page, a user can create a new animation, open an animation and search for animations.
(.swf), Video for Windows (.avi), Single Bitmap (.bmp) and AniTuner Disassembly (.atd).
AniTuner uses frames to create the animations, opening the users default image editor. Users may delete frames, create, paste and duplicate frames in an animation, and a frame may be made to last more or less. You can import frames of and export frames to these extensions: .bmp, .png, .gif, .jpg, .tif, .ico and .cur.
: A GIF image created by Jsismetal with AniTuner 1.1 called Hairy Guy.gif
Example of an animation:
+ + + =
These frame were imported to the animation. AniTuner cannot make GIF files support more than 256 colors, so this is the result. Fuchsia is the color that was used to create the transparency in the image.
In the Cursor Properties, a user may change the animation size, name, author name, color format and hotspot. In the Welcome page, a user can create a new animation, open an animation and search for animations.
The Brian Boru Irish Pipe Band is a Celtic bagpipe and drum band in Minneapolis-St.Paul, Minnesota, formed in 1963.
The band consists of bagpipers and drummers, and the band provides lessons on Celtic bagpiping and drumming to promote and advance the art form.
The band is a nonprofit group.
The band has released one album titled Brian Boru Irish Pipe Band 40th Anniversary, and it is rumored that they are working on recording another one.
The Brian Boru Irish Pipe Band is one of the oldest bagpipe and drum bands in the upper midwest, and is the biggest, and most famous Irish bagpipe and drum band in the twin cities metropolitan area.
Many Celtic musicians in the twin cities have some affiliation with the band.
The band consists of bagpipers and drummers, and the band provides lessons on Celtic bagpiping and drumming to promote and advance the art form.
The band is a nonprofit group.
The band has released one album titled Brian Boru Irish Pipe Band 40th Anniversary, and it is rumored that they are working on recording another one.
The Brian Boru Irish Pipe Band is one of the oldest bagpipe and drum bands in the upper midwest, and is the biggest, and most famous Irish bagpipe and drum band in the twin cities metropolitan area.
Many Celtic musicians in the twin cities have some affiliation with the band.