Branding National Myths and Symbols (BNMS), is a new field of research which focuses on raising awareness for nations to brand/market their own myths and symbols. Branding National Myths and Symbols blends the theories of marketing, cultural communications, sociology, public relations and semiotics. It seeks to raise awareness of a nation’s (or a collective group’s) internal myths and symbols for the purposes of raising cultural relations between nations globally.
The principles of BNMS are related to, but are different from 'Nation branding'. The main difference between two principles is that 'nation branding' is primarily concerned with raising the global image of a nation for better economic return. In contrast, BNMS is concerned with the revealing/demonstrating the meanings behind a nation’s internal myths and symbols. In other words, ‘Nation branding’ is the selling /promotion of the external identity of a nation, and BNMS is the revealing of their internal identity to achieve better global relations between nations. Primarily, the BNMS is concerned with building better global national interactions by breaking down mutual misunderstandings that are contained in all nation’s myths and symbols. Each national myth and symbol has its own hidden meanings which reinforces these misunderstanding between nations.
The term, ‘Branding National Myths and Symbols’ was first coined by Hatice Sitki who proposed in ‘Myths, Symbols and Branding: Türkish National Identity and the EU’ , that these long existing myths keep us from truly understanding and working with our ‘other’. Sitki proposes that cultural mutual misunderstandings will continue between nations until they learn to understand one another’s cultural myths and symbols. Sitki explains in the ‘Cyclical Formula ‘Us/Other+Other’ how Türkey and Europe/EU can benefit by accepting that they have, and continue, to play a triple role to one another. Their triple relationship is mirrored in their national myths and symbols. Jonathan Rose writes that national myths and symbols reinforces and creates a ‘…community and binding . These myths are not judged on their veracity but rather their metaphorical and symbolic meaning’. Rose writes that the messages within these ‘created’ myths are disseminated and ultimately maintained through its ‘civil society from its institutions, public policies and government’.
BNMS argues that collective groups such as Europe or the EU do not need to be ‘branded’ to improve their economic value. Rather, they need to be ‘branded’ to achieve their cultural goal of moving from a ‘poly-cultural’ society to becoming a ‘multicultural’ society. One way for this to be achieved is for nations to realise and work with the hidden meanings of their myths and symbols. Vijay Prashad proposes that the concept of polyculturalism is a way to combat anti-racism. He defines poly cultures as a ‘provisional concept grounded in antiracism, rather than in diversity…’. Roger Hewitt takes a different approach to how peoples with different languages can understand each other. He argues that the concept of polyculturalism is ‘not intrinsically equal’.
The principles of BNMS are related to, but are different from 'Nation branding'. The main difference between two principles is that 'nation branding' is primarily concerned with raising the global image of a nation for better economic return. In contrast, BNMS is concerned with the revealing/demonstrating the meanings behind a nation’s internal myths and symbols. In other words, ‘Nation branding’ is the selling /promotion of the external identity of a nation, and BNMS is the revealing of their internal identity to achieve better global relations between nations. Primarily, the BNMS is concerned with building better global national interactions by breaking down mutual misunderstandings that are contained in all nation’s myths and symbols. Each national myth and symbol has its own hidden meanings which reinforces these misunderstanding between nations.
The term, ‘Branding National Myths and Symbols’ was first coined by Hatice Sitki who proposed in ‘Myths, Symbols and Branding: Türkish National Identity and the EU’ , that these long existing myths keep us from truly understanding and working with our ‘other’. Sitki proposes that cultural mutual misunderstandings will continue between nations until they learn to understand one another’s cultural myths and symbols. Sitki explains in the ‘Cyclical Formula ‘Us/Other+Other’ how Türkey and Europe/EU can benefit by accepting that they have, and continue, to play a triple role to one another. Their triple relationship is mirrored in their national myths and symbols. Jonathan Rose writes that national myths and symbols reinforces and creates a ‘…community and binding . These myths are not judged on their veracity but rather their metaphorical and symbolic meaning’. Rose writes that the messages within these ‘created’ myths are disseminated and ultimately maintained through its ‘civil society from its institutions, public policies and government’.
BNMS argues that collective groups such as Europe or the EU do not need to be ‘branded’ to improve their economic value. Rather, they need to be ‘branded’ to achieve their cultural goal of moving from a ‘poly-cultural’ society to becoming a ‘multicultural’ society. One way for this to be achieved is for nations to realise and work with the hidden meanings of their myths and symbols. Vijay Prashad proposes that the concept of polyculturalism is a way to combat anti-racism. He defines poly cultures as a ‘provisional concept grounded in antiracism, rather than in diversity…’. Roger Hewitt takes a different approach to how peoples with different languages can understand each other. He argues that the concept of polyculturalism is ‘not intrinsically equal’.
, also known as Slave Doll II, continues the erotic adventures of Aki, the android maid who's capable of collecting sperm for species preservation. In part one, Aki is kidnapped and altered after boarding a train chartered by her master. She is then altered and turned into a fighting android for a competition. However, this is actually an excuse to have the poor android sexually abused.
Synopsis
In part two, Aki's sperm collecting days are over, and rather than being scrapped, she serves an excentric professor as his maid. The professor then gives Aki a bracelet that changes the maid into a super-crimefighter (in the mold of the magical girl). However, on her first mission, Aki is once again sexually molested... and the ringleader turns into a real surprise!
Synopsis
In part two, Aki's sperm collecting days are over, and rather than being scrapped, she serves an excentric professor as his maid. The professor then gives Aki a bracelet that changes the maid into a super-crimefighter (in the mold of the magical girl). However, on her first mission, Aki is once again sexually molested... and the ringleader turns into a real surprise!
The Super Single is a motorcycle road racing class proposed by Gavin Trippe. Trippe is the Motorcycle Hall of Famer credited with creating the supermoto class. The Super Single class would be based on modified single cylinder engine bodies. One reviewer described the machines as:
...a single-cylinder 450-cc dirt bike that's been converted into an entry-level road racer. The frame, subframe, swing arm, motor and transmission are all stock, but the wheels, tires, suspension and bodywork have all been modified for on-track use and general skulduggery.
Super Single is also a name for double wide tires used on transport trucks.
...a single-cylinder 450-cc dirt bike that's been converted into an entry-level road racer. The frame, subframe, swing arm, motor and transmission are all stock, but the wheels, tires, suspension and bodywork have all been modified for on-track use and general skulduggery.
Super Single is also a name for double wide tires used on transport trucks.
Aathi Thamilar Peravai (ATP) is an Arunthathiyar (Dalit, Untouchables, Sakkiliar) movement founded by Mr. Athiyamaan in 1994 at Coimbatore district in the west zone of Tamil Nadu, India. Its goals are to re-establish economic, cultural and social status among the Arunthathiyar community who are considered outcaste, oppressed by all other caste and non-caste societies and whose living condition is below the poverty line.
History
Based on the principles of Dr. Ambedkar, Thanthai Periyar and Karl Marx, Athiyamaan established a new organization Aathi Thamilar Peravai in the year 1994 with Coimbatore being its Head quarters. ATPs motto is “Arunthathiyar liberation is liberation to all”. He wanted to completely break the image of Arunthathiyar being pictured as migrated people. He not only insisted that arunthathiyar are the sons of the soil but also wanted to strongly motivate arunthathiyar on the same through ATP.
Today ATPs efforts have enabled the empowerment of the youth of Arunthathiyar community. ATP has grown into a vibrant organization with branches spread all across Tamil Nadu, Mumbai and New Delhi. Aathi Thamilar Peravai is a beacon of hope for the Arunthathiyar community.
Objectives
* Caste abolition
* Arunthathiyar liberation
* To eradicate the evil of "manual scavenging"
* To fight against the scourge of Untouchability
* To voice and fight the atrocities against Arunthathiyar
* To eradicate Arrack and Toddy
* Arunthathiyar education
* Empowerment of Arunthathiyar women
Achievements
Various Arunthathiyar organizations have struggled for special schemes and reservations from the government for the past 25 years. ATP has organized struggles, forums and conferences which contributed in achieving a 3% inner reservation for Arunthathiyar community in Tamil Nadu . This has opened the doors in educational and employment sectors for Arunthathiyar community. In its efforts to eradicate Manual Scavenging, ATP has organized several struggles and conferences . Furthermore in its efforts to fight against atrocities against Arunthathiyar, ATP works up front along with the community to obtain justice and equality . Apart from these ATP also fights untouchability practices , takes steps to abolish arrack and toddy and focuses on arunthathiyar women empowerment
Books by ATP
History
Based on the principles of Dr. Ambedkar, Thanthai Periyar and Karl Marx, Athiyamaan established a new organization Aathi Thamilar Peravai in the year 1994 with Coimbatore being its Head quarters. ATPs motto is “Arunthathiyar liberation is liberation to all”. He wanted to completely break the image of Arunthathiyar being pictured as migrated people. He not only insisted that arunthathiyar are the sons of the soil but also wanted to strongly motivate arunthathiyar on the same through ATP.
Today ATPs efforts have enabled the empowerment of the youth of Arunthathiyar community. ATP has grown into a vibrant organization with branches spread all across Tamil Nadu, Mumbai and New Delhi. Aathi Thamilar Peravai is a beacon of hope for the Arunthathiyar community.
Objectives
* Caste abolition
* Arunthathiyar liberation
* To eradicate the evil of "manual scavenging"
* To fight against the scourge of Untouchability
* To voice and fight the atrocities against Arunthathiyar
* To eradicate Arrack and Toddy
* Arunthathiyar education
* Empowerment of Arunthathiyar women
Achievements
Various Arunthathiyar organizations have struggled for special schemes and reservations from the government for the past 25 years. ATP has organized struggles, forums and conferences which contributed in achieving a 3% inner reservation for Arunthathiyar community in Tamil Nadu . This has opened the doors in educational and employment sectors for Arunthathiyar community. In its efforts to eradicate Manual Scavenging, ATP has organized several struggles and conferences . Furthermore in its efforts to fight against atrocities against Arunthathiyar, ATP works up front along with the community to obtain justice and equality . Apart from these ATP also fights untouchability practices , takes steps to abolish arrack and toddy and focuses on arunthathiyar women empowerment
Books by ATP